Our mission

To make human insights accessible to everyone, instantly.

There are no bad decisions, only uninformed ones. Whether you’re a brand, an organisation or the government, knowing what people are saying about your product, policy or brand allows you to stay relevant in today’s ultra-competitive world.

600+
Research projects run
450K+
Respondents across MY & SG
8M+
Questions answered
500K+
Paid out to respondents
Our story

Yes, there's an actual reason behind our name - Vase

It came from Validation as a Service (VaaS), when pronounced sounds like vase, so we are Vase.

Vase started from the frustration that there was no easy way to know whether or not we are building a product that people love. Traditional consumer research companies are built to cater to large enterprises, making it simply too costly for small businesses to do research.

Even then, current solutions for large enterprises are painfully slow and expensive. Consumers today make decisions based on what their friends and family shared yesterday, not 3 months ago. Current solutions in the market just can’t keep up.

We at Vase work hard every day to make sure businesses get the information they need, when they need it, enabling them to build better products & brands that delight consumers. We are truly changing the world, with fast, accurate and real human insights. And we hope to change yours, too.

Our core Values

These help guide the decisions we make daily

We are all in this together

While we may have different opinions on how to get to our destination, we have the same destination, and we're all in this together. We believe our persona goals should align with Vase's goals in order for us to do great work. When the team wins, we win.

Do what you promised to do

It's our responsibility to delivery what we promised to deliver. The team expects us to perform. Communicate clearly to set expectations when we have troubles delivering. Successes should be common; failues shouldn't be a surprise.

Always build trust

At Vase, we encourage and embody lifelong learning. We believe that you should always be hungry to grow, and that’s the best capital you have. Absence of growth gives way to existence of decay.

Go above and beyond

We spend 1/3 of our life at work. So do the work we love, don’t spend 1/3 of our life hating ourselves. We believe when we do what we love, we automatically do great work. You should be willing to sleep in the office once in a while to produce great work.

Don't crash the plane

Reliability stands for delivering what you say you will. What is promised by you is your responsibility. Communicate clearly to align expectations when you are failing. Take ownership of the work you do. Success should be common; failure shouldn’t be a surprise.

Disagree and commit

At Vase, the able rise regardless of background. We only discriminate based on ability, and we measure ability with numbers. Don’t just respect titles; respect knowledge & ability.

You throw the trash, I wash the toilet

At Vase, the able rise regardless of background. We only discriminate based on ability, and we measure ability with numbers. Don’t just respect titles; respect knowledge & ability.

Your seat is earned everyday

At Vase, the able rise regardless of background. We only discriminate based on ability, and we measure ability with numbers. Don’t just respect titles; respect knowledge & ability.

Our Team

Meet the team at Growth

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John Carter

CEO & Co-Founder

Clark Howell

CTO & Co-Founder

Miranda Summers

Head of Marketing

James Hudson

Head of Talent
In The Press

Take a look what the press say about Growth

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The #1 Marketing Agency

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Simply Impressive Results

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A Great Marketing Agency

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Let us help you to be more data-driven.

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