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How Vase.ai Helped Red Bull Re-Invent with Vase.ai:
Analyse, Innovate & Deliver Better For Your Consumers
Allexcel Trading Sdn. Bhd is the exclusive brand representative and master distributor of Red Bull Energy Drink in Malaysia. The company has been energising Malaysians since 1993, with a consistent core focus in helping people boost, focus, and sustain their energy throughout the day. With plans to further innovate their product line, they turned to Vase.ai to validate their hypothesis on consumer personas.
Project Brief
Red Bull is looking to enhance their product range through innovation. To make this vision a reality, it was crucial to delve into the depths of their consumer personas and confirm their assumptions.
About The Company
Allexcel Trading Sdn. Bhd is the exclusive brand representative and master distributor of Red Bull Energy Drink in Malaysia. The company has been energising Malaysians since 1993, with a consistent core focus in helping people boost, focus, and sustain their energy throughout the day.
The Challenge
Access to representative number of Malaysians
In efforts to better understand the market in its current form, Allexcel Trading needed access to a representative number of Malaysians to educate themselves on the consumer personas and learn how they could serve these consumers in more significant ways.
A team with limited research experience
Allexcel Trading had a clear vision in mind. However, they were not equipped with the relevant expertise to approach the research or attain the data needed to strategise their marketing plan(s).
Limited time & budget
It was a challenge for them to spend big bucks on consumer research, being an SME. They needed something easy enough for them to navigate on their own, affordable, and on top of that, they needed something fast.
“Vase.ai has built a platform that makes research intuitive enough for amateurs at research like myself (ie. a marketer, to use and get insights).”
Hui Yee Teh
- Head of Marketing of ALLEXCEL TRADING SDN. BHD.
The Solution
Appropriate Audience
With a requirement to reach and understand the behaviours of nationally representative Malaysians, Vase.ai was a great choice as they had access to their proprietary panel of respondents.
Customised Survey Design
Vase.ai's research experts provided strategic guidance in survey design, and ensured the survey flow focused on understanding consumer decisions and behaviours,. From there, we could identify their personas.
Data Interpretation
Data is essential, but insights are what businesses need. Vase.ai expert researchers helped the Allexcel team navigate large amounts of data from the survey, to extract valuable insights.
The Delivery
Vase.ai matched client's budget with their requirement
The client was able to retain their budget for this project as Vase.ai helped design the project to fit the allocated budget.
Time concern solved with Vase.ai easy-to-use dashboard
Speed has been a common request as with many research projects. Fortunately, with Vase.ai's online tool and dashboard, this is no longer a concern, as we can deliver results in under 24-hours.
Lack of or no research experience is no longer a problem
Expert researchers in the Vase.ai team are always available to guide you through customised survey designs to ensure your questionnaire receives the most quality and meaningful output.
Validating your ideas and consumer groups
With results delivered under 24-hours, you can quickly identify and validate your assumptions. If and where needed, you can strategically modify your marketing decisions. You can also find out if you are targeting the appropriate demographics or if your products are better suited for a different audience.
“ Vase.ai isn’t just a platform, there is actually a team of researchers who will work with us and guide us in the right direction on getting the questionnaire designed. ”
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