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Brand lift studies are used to measure your consumer-brand interaction post-marketing campaign. It helps in identifying favorable changes in the consumer’s customer journey, from awareness, perception, consideration and the likelihood of purchase

It is known that word-of-mouth is one of the most powerful forms of persuasion available. That form of word-of-mouth can be accessed by brands in scale through social media influencers. Undoubtedly, social media

If you were wondering how feather duster companies become the cock of the walk, well then hey! Here’s some encouragement, you can do it too. Increasing brand awareness and gathering critical mass

In our previous blog , we discussed how brands can be structured with the help of brand architecture, in which two of them use brand product-matrix and brand hierarchy. Both are capable of helping

Brand architecture is an arrangement of brands within an organisation or company. It allows businesses to tidy up diverse portfolios so that businesses are able to find differentiation and similarities within those portfolios.

How can businesses successfully launch new brands that are automatically loved by consumers? With finite resources (time, people and capital), launching a new brand can be stressful, and sometimes, it can get lost

Brand positioning is an abstract concept that businesses should aim to establish in the minds of their target consumers. It is the strategy of how and what you want your target consumers to

The importance of branding has been constantly increasing for the past few decades. Brand managers along with marketing managers work side by side to build and create strong branding. But in contrast, not