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It is a delight that more and more businesses are aware of the importance of data and have begun frequent collection of customer feedback to better their customer service. While data collection can

Learn the concept behind almost every great marketing campaign!

There are two core elements to acknowledge in order to deliver relevant and well-accepted marketing campaigns: Your Product Your Customers By identifying these two core elements will you know how to approach your

I bet in just a split-second, you are able to recall that one brand that influences and sends positive feelings towards yourself because you know you love that brand. Brand love is not

Brand lift studies are used to measure your consumer-brand interaction post-marketing campaign. It helps in identifying favorable changes in the consumer’s customer journey, from awareness, perception, consideration and the likelihood of purchase

If you were wondering how feather duster companies become the cock of the walk, well then hey! Here’s some encouragement, you can do it too. Increasing brand awareness and gathering critical mass

The next step that comes after brand awareness is to leverage your brand engagement. Brand engagement refers to any brand-consumer activities and interactions across online and offline channels provided by the brand. The

Starting your Segmentation We can’t all satisfy everybody, it is a rule of thumb. It does not matter which business you are in, not everyone can be targeted. The total number of

Distinctive behaviors, values, motivations is what makes up millennials, a diverse generation that comes after the Generation X. The increasing numbers of millennials in the world gives marketers something important to concern themselves

In our previous blog , we discussed how brands can be structured with the help of brand architecture, in which two of them use brand product-matrix and brand hierarchy. Both are capable of helping

Brand architecture is an arrangement of brands within an organisation or company. It allows businesses to tidy up diverse portfolios so that businesses are able to find differentiation and similarities within those portfolios.

In the past decade, we have seen an abundance of newborn technology companies achieve hyper-growth, that have led them to be able to compete with the giants in just a short period of

What is the consumer-centric approach and how should one do it? Have you ever gotten attached to a brand or business, and you feel like your voice is being heard by them? For

Market research has been proven to uncover multiple business questions. Market research allows businesses to answer questions concerning the market, products, competitors and brands. Since businesses were built for the people anyway, asking

How does one market and sell disruptive innovation? Tech startups, are here and there. It is now becoming buzzwords, and more young adults are opt to either work for startups, or build their

People don't buy WHAT you do, people buy WHY yo do it - Simon Sinek. What makes Apple so innovative? Apple is not the only company that sells computer. Just like how TOMS

Travelling excites everyone, for most, it could even be a life-changing and eye-opening moment. We can learn a lot of things from travelling. For instance, how to take care of ourselves, how to

The buzzword ‘customer-centric approach’ has successfully become a prerequisite for brands to take the step in offering any products or services to customers. Especially with startups, more and more companies are employing using

When it comes to lead generations, several forms of it can be found. Some lead gen methods have been found to be really creative, many of which we have seen. Whether it be

It is known that word-of-mouth is one of the most powerful forms of persuasion available. That form of word-of-mouth can be accessed by brands in scale through social media influencers. Undoubtedly, social media

Emerging Consumer Behaviours in Social Media Social media is a great platform to be used by people to communicate, collaborate and share content with friends and the general public. Hundreds of millions of

Great products should come with an exceptional marketing message. When you have identified your target market along with the problems, come up with the solution, wrapping it in the product or service, all

It goes without saying that marketing is one of the biggest and most important expenditures that a company will participate in. After all, if you are not doing the right things to add

[Image Source](https://www.sprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand) How can startup companies, especially technology startups, grow so fast that they could surpass the industry giants in a short period of time? There

>More and more consumers in Asia-Pacific are shifting from mass-consumption to mass-customisation In today’s era, it seems that we can never escape from advertising. Consumers face countless ads either from print or

With over 600 million users, more and more brands are putting Instagram as one of the top channels on their digital marketing efforts. Apart from Facebook, Instagram’s audience targeting is just as

Virtual Reality: Reshaping of Retail It’s Sunday morning and it’s time to enjoy your warm toast and coffee. You’re thinking of staying home to rest for the day. However, your

As one of the largest generation in history, the future of the global consumer market will be directed towards millennials Most often either when you’re out or scrolling through social media, you

Can a product generate sufficient user experience, identification and binding? How can present non-users be activated? These are the questions that always circulates in the minds of marketers and business owners. You can

Every business needs to identify and validate its business idea before introducing it to the market. Studies have shown that 95% of startups fail mostly because the product or service it offers is

If you are not familiar with the market research, here is a brief explanation: Market research is the process of pulling and analyzing information from customer/consumer groups, competitors, industry and the business

The importance of branding has been constantly increasing for the past few decades. Brand managers along with marketing managers work side by side to build and create strong branding. But in contrast, not

An Introduction to Customer Persona A business’ main objective is to sell the products or services that they advertise for. But because business and growth depends on the sales and profit derived from

The economy and the markets are becoming more and more competitive each day, integration of having apt knowledge about the concerns and preferences of your customers has become inclusive for almost every business.

“Excellence/Perfection is not a destination; it is a continuous journey that never ends.” - Brian Tracy, motivational public speaker and self-development author. Goals : Understand what are the next steps after we end

We are working with e27 to understand the Fintech industry and we would love to hear your perspective! Join us in the survey and you will get the report analysis as well :) Join

Goal : Understand the market landscape, the competitors and what are their product appeals. Identify your niche and differentiation points and research if your product can win the market. “Know the enemy and know

Goal : To gauge market demand to determine if it is sufficient to build a profitable business out of the market You might be wondering, won't solution validation and customer validation already proved a

Goal : Discover potential customer segment that will be your early adopters and find out methods and channels that you can utilise to reach them easily. The key to success in business is selling

So the big question, what are we trying to validate? When company are starting out, there are 5 validation area that we can cover. You don’t have to cover all areas as

Before we delve into the selection process, we should remember that any validation should be done with the mindset of “Forecast, measure, revise, repeat” in order to achieve successful validation. Forecast, measure, revise,

You had a great idea that popped out in your mind, you are so excited that you are telling everyone around you about the idea! You are ready to quit your job and