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It is a delight that more and more businesses are aware of the importance of data and have begun frequent collection of customer feedback to better their customer service. While data collection can

There are two core elements to acknowledge in order to deliver relevant and well-accepted marketing campaigns: Your Product Your Customers By identifying these two core elements will you know how to approach your

I bet in just a split-second, you are able to recall that one brand that influences and sends positive feelings towards yourself because you know you love that brand. Brand love is not

If you were wondering how feather duster companies become the cock of the walk, well then hey! Here’s some encouragement, you can do it too. Increasing brand awareness and gathering critical mass

The next step that comes after brand awareness is to leverage your brand engagement. Brand engagement refers to any brand-consumer activities and interactions across online and offline channels provided by the brand. The

How can businesses successfully launch new brands that are automatically loved by consumers? With finite resources (time, people and capital), launching a new brand can be stressful, and sometimes, it can get lost

Starting your Segmentation We can’t all satisfy everybody, it is a rule of thumb. It does not matter which business you are in, not everyone can be targeted. The total number of

In our previous [blog](https://vase.ai/resources/what-is-brand-architecture/), we discussed how brands can be structured with the help of brand architecture, in which two of them use brand product-matrix and brand hierarchy.

Brand architecture is an arrangement of brands within an organisation or company. It allows businesses to tidy up diverse portfolios so that businesses are able to find differentiation and similarities within those portfolios.

Brand positioning is an abstract concept that businesses should aim to establish in the minds of their target consumers. It is the strategy of how and what you want your target consumers to

In the past decade, we have seen an abundance of newborn technology companies achieve hyper-growth, that have led them to be able to compete with the giants in just a short period of

What is the consumer-centric approach and how should one do it? Have you ever gotten attached to a brand or business, and you feel like your voice is being heard by them? For

How does one market and sell disruptive innovation? Tech startups, are here and there. It is now becoming buzzwords, and more young adults are opt to either work for startups, or build their

People don't buy WHAT you do, people buy WHY yo do it - Simon Sinek. What makes Apple so innovative? Apple is not the only company that sells computer. Just like how TOMS

Unlike dogs, not all brands are lovable. New companies are blooming everywhere, springing out globally offers something better, cheaper and faster. This in turn, creates tougher and much more exciting competition, something no

Travelling excites everyone, for most, it could even be a life-changing and eye-opening moment. We can learn a lot of things from travelling. For instance, how to take care of ourselves, how to

When it comes to lead generations, several forms of it can be found. Some lead gen methods have been found to be really creative, many of which we have seen. Whether it be

It is known that word-of-mouth is one of the most powerful forms of persuasion available. That form of word-of-mouth can be accessed by brands in scale through social media influencers. Undoubtedly, social media

Great Brand Represents Great Value The role of a brand in developing a loyal and profitable customer base and providing a strong differentiation from competitors, has never been more important. A brand is

Emerging Consumer Behaviours in Social Media Social media is a great platform to be used by people to communicate, collaborate and share content with friends and the general public. Hundreds of millions of

Great products should come with an exceptional marketing message. When you have identified your target market along with the problems, come up with the solution, wrapping it in the product or service, all

[Image Source](https://www.sprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand) How can startup companies, especially technology startups, grow so fast that they could surpass the industry giants in a short period of time? There

>More and more consumers in Asia-Pacific are shifting from mass-consumption to mass-customisation In today’s era, it seems that we can never escape from advertising. Consumers face countless ads either from print or

Exploratory Research: What Is It? Exploratory research plays an important role in any marketing or business strategy. Its focus is the discovery of ideas and insights, as opposed to collecting statistically accurate data.

With over 600 million users, more and more brands are putting Instagram as one of the top channels on their digital marketing efforts. Apart from Facebook, Instagram’s audience targeting is just as

Virtual Reality: Reshaping of Retail It’s Sunday morning and it’s time to enjoy your warm toast and coffee. You’re thinking of staying home to rest for the day. However, your

Can a product generate sufficient user experience, identification and binding? How can present non-users be activated? These are the questions that always circulates in the minds of marketers and business owners. You can

Every business needs to identify and validate its business idea before introducing it to the market. Studies have shown that 95% of startups fail mostly because the product or service it offers is

"If you are not embarrassed by your first release, you've launched too late" -Reid Hoffman, Founder, LinkedIn Some people might think enormous amounts of investment is required in order to build

If you are not familiar with the market research, here is a brief explanation: Market research is the process of pulling and analyzing information from customer/consumer groups, competitors, industry and the business

The importance of branding has been constantly increasing for the past few decades. Brand managers along with marketing managers work side by side to build and create strong branding. But in contrast, not

The economy and the markets are becoming more and more competitive each day, integration of having apt knowledge about the concerns and preferences of your customers has become inclusive for almost every business.

Knowing what is brand tracking and the steps to brand tracking is just the first step. There are different attributes of brand tracking, some could be useful, some might add little value, depending

“Excellence/Perfection is not a destination; it is a continuous journey that never ends.” - Brian Tracy, motivational public speaker and self-development author. Goals : Understand what are the next steps after we end

We are working with e27 to understand the Fintech industry and we would love to hear your perspective! Join us in the survey and you will get the report analysis as well :) Join

Goal : To gauge market demand to determine if it is sufficient to build a profitable business out of the market You might be wondering, won't solution validation and customer validation already proved a

Goal : Discover potential customer segment that will be your early adopters and find out methods and channels that you can utilise to reach them easily. The key to success in business is selling

Goal : Find out whether your solution (concept or real version) can solve people’s problem and whether people would use pay to use it. There are always many solutions to solve the same

So the big question, what are we trying to validate? When company are starting out, there are 5 validation area that we can cover. You don’t have to cover all areas as

Before we delve into the selection process, we should remember that any validation should be done with the mindset of “Forecast, measure, revise, repeat” in order to achieve successful validation. Forecast, measure, revise,