Brand May Your Brand Stay Out of the Danger Zone of Indifference : Our CNY wish for brands Is your brand in the “Zone of indifference” in consumer's minds? If yes, it is a nightmare scenario for the marketer, as there is no existing cloud to start your conversation and sharpen the positioning.
Blogs New to brand tracking? Here are the 6 Dimensions To Brand Tracking Knowing what is brand tracking and the steps to brand tracking is just the first step. There are different attributes of brand tracking, some could be useful, some might add little value, depending
Blogs Develop and Maintain A Strong Brand Through Brand Health Checking Great Brand Represents Great Value The role of a brand in developing a loyal and profitable customer base and providing a strong differentiation from competitors, has never been more important. A brand is
Blogs What is a Brand Lift Study? Brand lift studies are used to measure your consumer-brand interaction post-marketing campaign. It helps in identifying favorable changes in the consumer’s customer journey, from awareness, perception, consideration and the likelihood of purchase
Blogs How to Nurture and Maintain Brand Love I bet in just a split-second, you are able to recall that one brand that influences and sends positive feelings towards yourself because you know you love that brand. Brand love is not
Blogs Is 'Buzzer' Good for Your Brand? Here Are Things You Need to Know About Social Media Influencer It is known that word-of-mouth is one of the most powerful forms of persuasion available. That form of word-of-mouth can be accessed by brands in scale through social media influencers. Undoubtedly, social media
Blogs How to Increase Your Brand Engagement The next step that comes after brand awareness is to leverage your brand engagement. Brand engagement refers to any brand-consumer activities and interactions across online and offline channels provided by the brand. The
Blogs How to Efficiently Grow Your Brand Awareness If you were wondering how feather duster companies become the cock of the walk, well then hey! Here’s some encouragement, you can do it too. Increasing brand awareness and gathering critical mass
Blogs How Brand Managers Could Manage Complex Brands: Brand Relationship Spectrum In our previous blog , we discussed how brands can be structured with the help of brand architecture, in which two of them use brand product-matrix and brand hierarchy. Both are capable of helping
Blogs What is Brand Architecture? Brand architecture is an arrangement of brands within an organisation or company. It allows businesses to tidy up diverse portfolios so that businesses are able to find differentiation and similarities within those portfolios.
Blogs How to Successfully Launch A Brand How can businesses successfully launch new brands that are automatically loved by consumers? With finite resources (time, people and capital), launching a new brand can be stressful, and sometimes, it can get lost
Blogs The Right Way to Establish A Solid Brand Positioning Brand positioning is an abstract concept that businesses should aim to establish in the minds of their target consumers. It is the strategy of how and what you want your target consumers to
Blogs 3 Shortcuts to Build Memorable, Lovable and Profitable Brand Unlike dogs, not all brands are lovable. New companies are blooming everywhere, springing out globally offers something better, cheaper and faster. This in turn, creates tougher and much more exciting competition, something no
Blogs Brand Value Chain: How Brands Create Value The importance of branding has been constantly increasing for the past few decades. Brand managers along with marketing managers work side by side to build and create strong branding. But in contrast, not
Crisis Monitoring Ways to Avoid a Brand Crisis and its Mess As crazy as it seems or as simplistic as it seems, I believe this 1 single survey question can profoundly change the path of where Robinhood would lead. 1 week ago, Robinhood is still the rising star that disrupts the investment banking industry, on the way to IPO ...
Data trust Understanding Malaysians’ Experiences Of Stalking [Report]. Learn how Malaysians have been experiencing acts of stalking and harassment, what they perceive stalking behaviours to be, and reasons they do not report these incidents. Here are some key insights: 51% of
Data trust Understanding Malaysians’ Experiences of Stalking [Data] This research is produced to find out Malaysians current understanding and perceptions of stalking and stalking-related behaviors. It is to understand the common relationships between victim and alleged perpetrators, as well as to
Women's Right Voices Of Malaysian Women On Discrimination & Harassment In The Workplace [Report]. Born from a partnership between Vase.ai & Women's Aid Organisation, the “Voices Of Malaysian Women On Discrimination & Harassment In The Workplace” research was initiated to understand the type of harassment and
Data trust Voices Of Malaysian Women On Discrimination & Harassment In The Workplace [Data]. This research is produced to understand "Malaysian Women’s current reality in the workforce, their challenges and awareness on harassment and discrimination in the workplace". This study is intended to be a reflection
Consumer first Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 2, Selecting) When KFC came up with its tagline "Finger-Lickin' Good", many consumers resonated with the slogan, instantly associating it with the brand's delicious fried chicken. In China, however, the slogan was translated as "Eat
Consumer first Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 1, Ideating) Prior to 18 March 2020 or what some of us call the Pre-COVID-19 days, none of us could imagine a life where our movements need to be limited and businesses having very limited
Data trust Malaysia’s Temperature Check: Policies For A Better Malaysia, As Voted By Malaysians. [Report] In early September 2020, Vase.ai teamed up with Undi 18, Architects of Diversity (AOD) and Women's Aid Organisation (WAO) to run a study on Malaysia's current Social and Economic issues. The study
Case Studies Delivering Happiness With The “Every” Consumer Innovation Platform The Khind name is no stranger to consumers looking for reliable home appliances. Khind Holdings Berhad was founded in 1961 and has since grown and evolved into a well-known brand throughout the world.
Case Studies The Impact Of COVID-19 On Behavioural And Lifestyle Changes, Work From Home & Family Planning The year 2020 changed everyday living for not just Malaysians, but the entire globe. In Malaysia, when the global pandemic hit most actively in March 2020, Malaysians were forced to adhere to tight
Data trust Malaysia’s Temperature Check: Policies For A Better Malaysia, As Voted By Malaysians. [Data] A collaboration between Undi18, Architects of Diversity,Women's Aid Organisation and Vase.ai, the “Malaysia’s Temperature Check” research was produced in order to understand the Malaysian public opinion on contemporary Social and