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Consumer Understanding
Consumer Understanding
Turn consumers into your customers.
Brand Insights
Brand Insights
Grow consumer love for your brand.
Product Insights
Product Insights
Build products that people want.
Campaign Effectiveness
Campaign Effectiveness
Create advertisements that go viral.
Concept Testing
Concept Testing
Be one step ahead of the market trend.
Know the latest insights
New to Research
Start being data-driven in your decision making.
See all
Popular Use CaseS
SEE MORE >>
Brand Health Audit
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Julie Ng

10 posts •
Ways to Avoid a Brand Crisis and its Mess
Crisis Monitoring

Ways to Avoid a Brand Crisis and its Mess

As crazy as it seems or as simplistic as it seems, I believe this 1 single survey question can profoundly change the path of where Robinhood would lead. 1 week ago, Robinhood is still the rising star that disrupts the investment banking industry, on the way to IPO ...

  • Julie Ng
    Julie Ng
4 min read
What  Customer Persona is and How You Should do it
Blogs

What Customer Persona is and How You Should do it

An Introduction to Customer Persona A business’ main objective is to sell the products or services that they advertise for. But because business and growth depends on the sales and profit derived from

  • Julie Ng
    Julie Ng
3 min read
Take our fintech survey to help the community understand fintech
Blogs

Take our fintech survey to help the community understand fintech

We are working with e27 to understand the Fintech industry and we would love to hear your perspective! Join us in the survey and you will get the report analysis as well :) Join

  • Julie Ng
    Julie Ng
1 min read
13 Insights to dig about your competitors through Competition Analysis
Blogs

13 Insights to dig about your competitors through Competition Analysis

Goal : Understand the market landscape, the competitors and what are their product appeals. Identify your niche and differentiation points and research if your product can win the market. “Know the enemy and know

  • Julie Ng
    Julie Ng
2 min read
Discover 12 Business Insights through Market Demand Validation
Blogs

Discover 12 Business Insights through Market Demand Validation

Goal : To gauge market demand to determine if it is sufficient to build a profitable business out of the market You might be wondering, won't solution validation and customer validation already proved a

  • Julie Ng
    Julie Ng
2 min read
Understand 10 key insights about your customer through right Customer Validation
Blogs

Understand 10 key insights about your customer through right Customer Validation

Goal : Discover potential customer segment that will be your early adopters and find out methods and channels that you can utilise to reach them easily. The key to success in business is selling

  • Julie Ng
    Julie Ng
2 min read
13 Business Insights discover through Product Validation
Blogs

13 Business Insights discover through Product Validation

Goal : Find out whether your solution (concept or real version) can solve people’s problem and whether people would use pay to use it. There are always many solutions to solve the same

  • Julie Ng
    Julie Ng
3 min read
10 Business Insights to discover through right Problem Validation
Blogs

10 Business Insights to discover through right Problem Validation

So the big question, what are we trying to validate? When company are starting out, there are 5 validation area that we can cover. You don’t have to cover all areas as

  • Julie Ng
    Julie Ng
2 min read
Quick note ... Crucial mindset to Validation
Blogs

Quick note ... Crucial mindset to Validation

Before we delve into the selection process, we should remember that any validation should be done with the mindset of “Forecast, measure, revise, repeat” in order to achieve successful validation. Forecast, measure, revise,

  • Julie Ng
    Julie Ng
2 min read
5 directions to Validate your business idea ... before it's too late!
Blogs

5 directions to Validate your business idea ... before it's too late!

You had a great idea that popped out in your mind, you are so excited that you are telling everyone around you about the idea! You are ready to quit your job and

  • Julie Ng
    Julie Ng
3 min read