What is Customer Journey and Why is it Important?
Map an engaging and immersive customer journey using consumer insights to anticipate possibilities and influence your customers'...
To Win is to Lose: How to Pull Mass Attention in Social Media
Stand out in social media spaces where brands are vying for attention by first understanding your target audience's behaviours....
What Makes Entrepreneurs and Managers Different and How Companies Should Innovate
The entrepreneurial mindset can help even a startup surpass an industry giant. This article outlines 12 practical ways to achieve...
What is Campaign and Advertisement Effectiveness?
Measure your campaign effectiveness to identify which campaign tactics work and which ones do not to maximise your ROI.
Catching Attention, Pulling Attractions: Six Persuasion Principles
Have a great product for your customers' needs but can't seem to get your messaging across? We've broken down six persuasion...
What Do Malaysians Think About Budget 2020 & What Are Their Predictions for Year 2020 Economy?
Discover data and insights on Malaysians' perceptions of the Budget 2020 and their prediction of Malaysia's 2020 economy outlook.
Millennial Malaysians Savings Aspiration
Vase.ai interviewed Malaysian millennials to learn about their saving aspirations, their saving struggles and their knowledge on...
How to Market Effectively to Millennials
Milennials are a different breed. Here's a checlist of things to assess in order to appeal to millennials and market your...
5 Market Sophistication for Effective Marketing Campaign
Read on to find out how to effectively bridge the gap between brand's vision and marketing angle using the famous 'Market...