Building Brands: A Webinar with Anthony Low, former VP of Nestlé Global
Former VP of Nestlé Global, Anthony Low, shared with Vase.ai how build a strong brand based on his 39 years of experience.
Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 2, Selecting)
Find out factors to consider when selecting a brand message and how to test it with consumers so that it won't get lost in...
5 Ways You Can Create Value in Your Loyalty Programme
Vase.ai found out 92% of Malaysians are signed up for a loyalty/reward programme and are active users of the programme and...
A 27% Confidence for Malaysia's Current Government
Vase.ai ran a quick survey to find out what Malaysian citizens think of political turbulences and the fate of the country.
Consumer Online Shopping Behaviors During Peak Sale Seasons in 2020
Discover valuable insights on Malaysians Online Shopping Behaviors during festive and end-year sales seasons such as Hari Raya,...
How to Make the Most Out of Your Lead-Gen Survey
Find out how you can generate leads through surveys. The lead generation survey is a great way to collect leads because they...
What is Customer Journey and Why is it Important?
Map an engaging and immersive customer journey using consumer insights to anticipate possibilities and influence your customers'...
To Win is to Lose: How to Pull Mass Attention in Social Media
Stand out in social media spaces where brands are vying for attention by first understanding your target audience's behaviours....
What Makes Entrepreneurs and Managers Different and How Companies Should Innovate
The entrepreneurial mindset can help even a startup surpass an industry giant. This article outlines 12 practical ways to achieve...