Millennial Malaysians Savings Aspiration
Vase.ai interviewed Malaysian millennials to learn about their saving aspirations, their saving struggles and their knowledge on...
How to Market Effectively to Millennials
Milennials are a different breed. Here's a checlist of things to assess in order to appeal to millennials and market your...
5 Market Sophistication for Effective Marketing Campaign
Read on to find out how to effectively bridge the gap between brand's vision and marketing angle using the famous 'Market...
Consumer-Centric Approach: What and Why Should You Care
Create positive experiences for customers using the consumer-centric approach. Read to learn how.
3 Tips to Make The Best Out of Your Market Research
Top three tricks to make the best out of market research — revealed by a leading market research company in Malaysia.
How to Market Disruptive Innovations: Technology Adoption Life Cycle
Wondering how to market disruptive innovations? Here's how the Technology Lifecycle Adoption -- the go-to Bible for many tech...
Find the WHY, and It Might Change How You Do Business
Ask WHY instead of WHAT and HOW if you want your business to take off. This article will tell you why.
New Consumers' Behaviours and Attitudes Through Exploratory Research
Exploratory research is a more thorough method in market research to understand your target audience's attitudes, opinions and...
Crying for Attention, Attracting Malaysian Consumers: Global and Local Trends in 2017
Personalise offerings or campaigns to stand out against your competitions by understanding your consumer personas thoroughly.