Successful Brands That Invest in Brand Research
Is brand research really important? It sure is, all successful brands invest in brand research. Find out how they do it.
5 Steps for an Effective Competitor Analysis
This is an easy-to-follow guide to competitor analysis that will help you to identify gaps in the market, understand market...
New to brand tracking? Here are the 6 Dimensions To Brand Tracking
Find out the steps to valuable brand tracking for your unique brand with these 6 dimensions.
How to Increase Your Brand Engagement
Brand engagement is as important as brand awareness. Find out the 3 tips and tricks to continuously engage with your customers.
5 steps of Post-Marketing Campaign Evaluation
There's another step after launching a campaign: evaluate its performance and optimise it for success. Find out how in this...
Delivering Happiness With The “Every” Consumer Innovation Platform
Khind aspires to manufacture innovative appliances that bring happiness to consumers every day, but a reality check showed that...
The 8 Brands Kindly Invited To The Hari Raya Open House That Never Happened
If brands became persons, would consumers invite them to join their Hari Raya Open House celebrations? Asia School of Business and...
Baskin-Robbins finds Consumer ‘Joy factors’ in the Ice-Cream & Dessert category
Baskin Robbins used Vase.ai to understand consumers behaviours to determine and validate its next strategy in customer acquisition...
Consumer Insights: Expectations vs Reality
Much of 'market research' conducted doesn't portray the reality. Learn what constitutes consumer insights and how to avoid make...