Baskin-Robbins finds Consumer ‘Joy factors’ in the Ice-Cream & Dessert category
Baskin Robbins used Vase.ai to understand consumers behaviours to determine and validate its next strategy in customer acquisition...
Consumer Insights: Expectations vs Reality
Much of 'market research' conducted doesn't portray the reality. Learn what constitutes consumer insights and how to avoid make...
Nanowhite's Fresh Outlook on Skincare
How Tohtonku won over teenage beauty consumers using an online consumer survey that provided a deep understanding of consumer...
Develop and Maintain A Strong Brand Through Brand Health Checking
Learn how a brand health checking helps marketers stay competitive and quantify the effectiveness of their brands' marketing and...
Build Successful Brand Campaigns by Tracking the Effectiveness through a Brand Lift Study
Learn how a brand lift study through a consumer research survey helps develop successful brand campaigns.
How to Nurture and Maintain Brand Love
Learn how brand love, as opposed to brand loyalty, generates repetitive purchase and creates a much deeper connection between...
How to Efficiently Grow Your Brand Awareness
Learn how consumer research survey can accelerate brand awareness effectively - and efficiently - in 4 steps.
How Brand Managers Could Manage Complex Brands: Brand Relationship Spectrum
The Brand Relationship Spectrum can help brand managers to aggressively manage their brands and stay competitive in the market...
What is Brand Architecture?
This article discusses the two most important items in the brand architecture framework: brand-product matrix and brand hierarchy.