Brands Come Together To Support Malaysians Through Challenging Times

Key takeaways from 1,083 Malaysians on support and initiatives by local brands:

• Brands that were noticed for their initatiives in the earlier stages of the COVID-19 MCO period are largely telecommunication brands.
• Health & Beauty category brands aided in debunking myths surrounding COVID-19. These brands shared quality educational content to promote awareness amongst Malaysians.
• Entertainment brands offered promotional packages and content for free access during the MCO and CMCO periods.
• FMCG brands donate millions in funds to help the needy and frontliners tackle the COVID-19 outbreak.

For a full copy of this report, email us at  marketing@vase.ai