All successful businesses have one thing in common: they understand their customers. It has become imperative for every business – big or small – to know what their customers think and feel, and why they behave in certain ways. The conventional wisdom to do this is to conduct market research, but that is only the first layer of achieving the goal of understanding customers.
It all boils down to how do you turn knowledge, statistics and data into actionable, consumer insights. Read on to find out everything you need to know about consumer insights research from a market research company in Malaysia.
Even seasoned marketers can mistake consumer research with market research. While both are not mutually exclusive, consumer research which results in consumer insights, introduces steps to take in boosting company’s growth. In simple terms, consumer insights provide beyond the ‘what’ in data and inform the ‘why’ for us to come up with the ‘how’.
These insights can result in immense growth and success for you as a brand or business, and help you communicate effectively with your audience on a grass root level while more accurately addressing their concerns.
On an artificial intelligence (AI) consumer research platform, Vase.ai ensures effective consumer research through online surveys in three ways:
While the ability to collect data has certainly become much enabled and easier in this digital age, the devil is in the data. A trustworthy team of analysts and research experts can help you make sense of data and unveil precious insights combined with extrapolated reports for you to make decisions with certainty.
The world is experiencing continuous paradigm shifts with new business disruptions and challenges emerging each day. Everything has become customer-centric, and brands are quick to revolve their narratives around what customers want and crave.
This means, the competition to satisfy customer needs is at all-time high.
There is a myriad of factors that drive customers to make purchase decisions. Beyond than getting a product, they look for intangible things such as buying experience, emotional appeal, customer support and many more. Understanding and providing what they want and love will result in satisfied, returning customers.
Consumer insights allow you to answer questions regarding your brand such as:
Businesses can utilize these insights to expand their product features and customer services. These can also be useful for developing better marketing strategies and customer journey mapping.
One way to utilize customer insights is to create personalized marketing plans for your targeted audience. Customer insights can help you pinpoint what your customers want, and this will help you design a winning marketing strategy.
A well-developed brand with enriching ideology and planned goals is a dream come true. However, developing a brand can be time-consuming and tiring. Consumer insights can help you make more accurate decisions to accelerate the success and development of your brand, bypassing the trial and error period.
Vase.ai provides businesses with a valuable tool to conduct surveys and ask questions about their consumers based on their industry, geographical location and target demographic without the need for excessive budgets or research skill sets. From market research to product validation and testing, our Validation-as-a-Service software allows marketers to get data-driven insights as quickly as in 24 hours, speeding up the planning process.