Report: COVID-19 MCO contributes to an increase in new subscribers for E-Commerce Platforms

How are Malaysians spending their time at home? Learn about the content they have been consuming during this MCO period, the media services they have newly subscribed to, and how those with children are communicating with the educational institutions during this time.

Vase.ai

Feb 14, 2023

99% Malaysians been following up on news developments regarding COVID-19.
51% are following the news closely every other hour on how to protect themselves against COVID-19.
Apart from the news, top content Malaysians are consuming are Movies (67%), TV Series/Dramas (62%), and Cooking Shows (35%).
Youtube is the top watched TV/Video service during this period.
12% Malaysians have newly subscribed to Netflix since March 2020 and a significant also newly subscribed to E-commerce platforms.

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Report: COVID-19 MCO contributes to an increase in new subscribers for E-Commerce Platforms

Vase.ai

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