Report: YouTube Viewers Peak to 92% in Phase 3 of the MCO

Malaysians have currently experienced 3 phases of MCO. How are they coping? Read on to learn the developments in their current Media Consumption.

Vase.ai

Feb 13, 2023

The COVID-19 pandemic has seen our country through 3 different phases to date. We survived the MCO and CMCO periods and now are in the RMCO phase. As this is also a crucial phase in ensuring a smoother “new-normal”, Malaysians have further adapted to new ways of doing things. Read on to learn especially how Malaysians have adapted when it comes to food.

Besides working and performing usual household chores, Malaysians are spending most of their time browsing social media, watching the news and entertainment content, cooking/baking, and online shopping.
Online sources which Malaysians have been using to stay updated on COVID-19 developments are Facebook, MOH's website, and Official Local Online News Sites. More than one-third are also following MKM's official updates via the Telegram app.
Top Online/TV Video services which consumers have been watching most recently is Youtube, Facebook Watch, Netflix, IGTV, and iFlix.
Those who purchased from e-commerce platforms discovered a new founded need for certain items during the MCO period. Top items were home appliances, gardening tools, childcare items & toys, home cleaning products, and healthcare items.