Skip to content
Winning with Data Driven Marketing Podcast: Interviews with world-class marketers and growth experts Listen Now
×
Back to All Articles
past blogs

Report: YouTube Viewers Peak to 92% in Phase 3 of the MCO

Malaysians have currently experienced 3 phases of MCO. How are they coping? Read on to learn the developments in their current Media Consumption.

Vase.ai
Vase.ai

Feb 13, 2023

The COVID-19 pandemic has seen our country through 3 different phases to date. We survived the MCO and CMCO periods and now are in the RMCO phase. As this is also a crucial phase in ensuring a smoother “new-normal”, Malaysians have further adapted to new ways of doing things.  Read on to learn especially how Malaysians have adapted when it comes to food.

 

  • Besides working and performing usual household chores, Malaysians are spending most of their time browsing social media, watching the news and entertainment content, cooking/baking, and online shopping.
  • Online sources which Malaysians have been using to stay updated on COVID-19 developments are Facebook, MOH's website, and Official Local Online News Sites. More than one-third are also following MKM's official updates via the Telegram app.
  • Top Online/TV Video services which consumers have been watching most recently is Youtube, Facebook Watch, Netflix, IGTV, and iFlix.
  • Those who purchased from e-commerce platforms discovered a new founded need for certain items during the MCO period. Top items were home appliances, gardening tools, childcare items & toys, home cleaning products, and healthcare items.

Read the report

 

More Articles you might be interested in

How to Measure Brand Awareness & Supercharge It

How to Measure Brand Awareness & Supercharge It

Find out how to measure your brand awareness and boost it with practical strategies. Learn about the key metrics, tools, and campaigns that...

Read More!
Meet the Vase.ai Heroes: Overcoming Remote Work Challenges

Meet the Vase.ai Heroes: Overcoming Remote Work Challenges

Discover the inspiring stories of Vase.ai team members as they navigate and conquer the hurdles of remote work, proving that distance canno...

Read More!
Market Research Malaysia: How It Works & More

Market Research Malaysia: How It Works & More

Explore how market research companies in Malaysia operate, survey types, business benefits, and a Baskin Robbins case study. Find tips on c...

Read More!
Group 3352

Join 19,000 marketers who subscribe to our newsletter!

Be the first to receive our exclusive content—from insights to tips and tutorials—for free!