Ways to Avoid a Brand Crisis and its Mess
Find out how a consumer research survey can help brands avoid a crisis and the mess and complications it causes.
8 Brand Building Insights from former VP of Nestle
Learn from former VP of Nestlé, Anthony Low, as he discusses practical ways to building and strengthening a brand that stands out.
Stay Out of the Danger Zone of Indifference: Our CNY Wish for Brands
Study reveals the most invited and uninvited brands to CNY open houses in Malaysia, highlighting the importance of brand...
Is 'Buzzer' Good for Your Brand? Things You Need to Know About Social Media Influencer
Find out how to synergize influencer marketing with branding.
6 Steps to Conducting a Successful Market Research Survey
Learn the 6 essential steps to conducting a successful market research survey and enhance your business decision-making with...
Core Steps in Marketing Your Brand
Here's how you can market your brand and what steps you can take to make sure it's properly positioned and optimized for the most...
Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 1, Ideating)
Amidst changes, the only way to make sure you get your messaging right is to ask, uncover, and understand what consumers think.
Building Brands: A Webinar with Anthony Low, former VP of Nestlé Global
Former VP of Nestlé Global, Anthony Low, shared with Vase.ai how build a strong brand based on his 39 years of experience.
Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 2, Selecting)
Find out factors to consider when selecting a brand message and how to test it with consumers so that it won't get lost in...