The Marketing Mix: What is the 5th P of Marketing?
One of the ways to develop and execute a marketing strategy and plan is through the Marketing Mix, a framework for marketing that...
Why You Need Agile Market Research to Run Successful Campaigns
Agile campaign marketers can quickly and efficiently act upon insights to seize opportunities for better conversion rates and...
Understanding Malaysians’ Experiences of Stalking
Find out what Malaysians think and perceive of stalking and stalking-related behaviors.
Consumer Insights: A Guide
Effective market research helps turn knowledge, statistics and data into actionable, consumer insights. Read on to find out how.
The Impact of COVID-19 on Malaysians' Professional and Personal Lives
A campaign on how the COVID-19 pandemic disrupted the everyday lives of Malaysians.