What do Malaysians like and dislike about loyalty & reward programmes?
Learn about the rewards and services they value most when making purchases, and understand what they least favor out of a loyalty...
Malaysia's 2019 Media Consumption Report
Discover data and insights into Malaysians' current media consumption and learn about the most accessed media outlets and how they...
Vase.ai Challenging Brands with PHD & eatbigfish
Vase.ai worked with PHD in adopting an efficient research metric to identify Challenger brands within 5 selected categories.
Report: Voices of Malaysian Women on Discrimination & Harassment in the Workplace
Vase.ai & Women's Aid Organisation wanted to understand the type of harassment and discrimination women experience at the...
Data: Voices of Malaysian Women on Discrimination & Harassment in the Workplace
DATA: Vase.ai & Women's Aid Organisation wanted to understand the type of harassment and discrimination women experience at the...
How are Malaysians preparing against COVID-19?
1,028 Malaysians shared their thoughts on the latest COVID-19 developments.
Consumer-First Measurements: How to know your marketing efforts are working
This article dissects how to measure the performance of your marketing efforts the consumer-first way.
7 ways to make Muslim consumers love your Ramadan marketing initiatives
Vase.ai uncovered a list of challenges Muslims face during Ramadan to help brands rethink their marketing initiatives.
Importance of Market Research: 5 Key Learnings
Market research can provide a spotlight on consumer concerns. This article outlines 5 learnings from it.