Consumer-First Measurements: How to know your marketing efforts are working
This article dissects how to measure the performance of your marketing efforts the consumer-first way.
7 ways to make Muslim consumers love your Ramadan marketing initiatives
Vase.ai uncovered a list of challenges Muslims face during Ramadan to help brands rethink their marketing initiatives.
Importance of Market Research: 5 Key Learnings
Market research can provide a spotlight on consumer concerns. This article outlines 5 learnings from it.
Social Media Usage Statistics And Perception In Malaysia
Discover data and insights on Malaysian's social media usage behaviour and their perception towards regulation of social media...
10 Trends to Know About the Malaysian Retail Space in 2019
Wondering how consumer behaviour has changed over the last few years? Find out how Malaysian shoppers shaped trends in the retail...
Brands Come Together To Support Malaysians Through Challenging Times
Find out what initiatives known brands implemented to support Malaysians who were affected by lockdowns.
Will Malaysians Get Vaccinated Against COVID-19?
Are Malaysians anti-vaxxers? This survey showeed Malaysians’ intention to register for the Covid-19 vaccinations as well as their...
Successful Brands That Invest in Brand Research
Is brand research really important? It sure is, all successful brands invest in brand research. Find out how they do it.
5 Steps for an Effective Competitor Analysis
This is an easy-to-follow guide to competitor analysis that will help you to identify gaps in the market, understand market...