How to Efficiently Grow Your Brand Awareness
Learn how consumer research survey can accelerate brand awareness effectively - and efficiently - in 4 steps.
How Brand Managers Could Manage Complex Brands: Brand Relationship Spectrum
The Brand Relationship Spectrum can help brand managers to aggressively manage their brands and stay competitive in the market...
What is Brand Architecture?
This article discusses the two most important items in the brand architecture framework: brand-product matrix and brand hierarchy.
How to Successfully Launch A Brand
The top 3 things new businesses need to consider when launching a brand that is loved by consumers.
The Right Way to Establish A Solid Brand Positioning
Find out the important elements needed to establish strong brand positioning that consumers love.
3 Shortcuts to Build Memorable, Lovable and Profitable Brand
Find out the three secret ingredients to creating favorable brand knowledge for your customers that can result in a wide range of...
Brand Value Chain: How Brands Create Value
This article discusses the importance of branding investments in order to create a strong brand value chain.
Ways to Avoid a Brand Crisis and its Mess
Find out how a consumer research survey can help brands avoid a crisis and the mess and complications it causes.
8 Brand Building Insights from former VP of Nestle
Learn from former VP of Nestlé, Anthony Low, as he discusses practical ways to building and strengthening a brand that stands out.