Build Successful Brand Campaigns by Tracking the Effectiveness through a Brand Lift Study
Learn how a brand lift study through a consumer research survey helps develop successful brand campaigns.
How to Nurture and Maintain Brand Love
Learn how brand love, as opposed to brand loyalty, generates repetitive purchase and creates a much deeper connection between...
How to Efficiently Grow Your Brand Awareness
Learn how consumer research survey can accelerate brand awareness effectively - and efficiently - in 4 steps.
How Brand Managers Could Manage Complex Brands: Brand Relationship Spectrum
The Brand Relationship Spectrum can help brand managers to aggressively manage their brands and stay competitive in the market...
What is Brand Architecture?
This article discusses the two most important items in the brand architecture framework: brand-product matrix and brand hierarchy.
How to Successfully Launch A Brand
The top 3 things new businesses need to consider when launching a brand that is loved by consumers.
The Right Way to Establish A Solid Brand Positioning
Find out the important elements needed to establish strong brand positioning that consumers love.
3 Shortcuts to Build Memorable, Lovable and Profitable Brand
Find out the three secret ingredients to creating favorable brand knowledge for your customers that can result in a wide range of...
Brand Value Chain: How Brands Create Value
This article discusses the importance of branding investments in order to create a strong brand value chain.