Use This Study to Understand More About Your Customers
Find out how a usage and attitude (U&A) study can help generate great user experience and turn non-users of your product to...
The Luxury Living of Asian Millennials, When Time Bomb's Ticking
Find out the differences between millennials across the globe by looking into their spending patterns.
Opportunities in VR and AR to Enhance Retail Experiences in Malaysia
Retailers can leverage VR and AR to enhance brand interaction and customer’s experiences for either in-store or out-store when...
How to Calculate Total Addressable Market
Identify and validate your business idea before introducing it to the market using the Total Addressable Market method for better...
Why Every Startup Should Start with a Minimum Viable Product
Learn how to launch a product using a Minimum Viable Product strategy to save resources, gather feedback, and build a...
The Importance of Market Research for Business Owners
It's crucial for business owners to gather market information continuously. Here's why market research will help you make...
Why it's Essential for Businesses to do Market Research
In competitive markets, understanding your target customer's concerns and preferences through market research is imperative....
What Customer Persona is and How You Should do it
What are customer personas, why are they important, and how you can develop effective customer profiles using online consumer...
5 Directions to Validate Business Ideas
A great (or a bad) idea needs to be quickly validated because the longer you wait, the more money you waste. Follow these five...