5 steps of Post-Marketing Campaign Evaluation
There's another step after launching a campaign: evaluate its performance and optimise it for success. Find out how in this...
Delivering Happiness With The “Every” Consumer Innovation Platform
Khind aspires to manufacture innovative appliances that bring happiness to consumers every day, but a reality check showed that...
The 8 Brands Kindly Invited To The Hari Raya Open House That Never Happened
If brands became persons, would consumers invite them to join their Hari Raya Open House celebrations? Asia School of Business and...
Baskin-Robbins finds Consumer ‘Joy factors’ in the Ice-Cream & Dessert category
Baskin Robbins used Vase.ai to understand consumers behaviours to determine and validate its next strategy in customer acquisition...
Consumer Insights: Expectations vs Reality
Much of 'market research' conducted doesn't portray the reality. Learn what constitutes consumer insights and how to avoid make...
Nanowhite's Fresh Outlook on Skincare
How Tohtonku won over teenage beauty consumers using an online consumer survey that provided a deep understanding of consumer...
Develop and Maintain A Strong Brand Through Brand Health Checking
Learn how a brand health checking helps marketers stay competitive and quantify the effectiveness of their brands' marketing and...
Build Successful Brand Campaigns by Tracking the Effectiveness through a Brand Lift Study
Learn how a brand lift study through a consumer research survey helps develop successful brand campaigns.
How to Nurture and Maintain Brand Love
Learn how brand love, as opposed to brand loyalty, generates repetitive purchase and creates a much deeper connection between...