Skip to content
Winning with Data Driven Marketing Podcast: Interviews with world-class marketers and growth experts Listen Now
×
Back to All Articles
trending

How Vase.ai Empowered Family Frontiers to Drive Policy Change for Equal Citizenship Rights

On Oct 17, 2024, Malaysia passed a bill granting women the right to confer citizenship. Family Frontiers & Vase.ai used research to drive this change.

Vase.ai
Vase.ai

Nov 20, 2024

A monumental milestone was achieved in Malaysia: the Dewan Rakyat passed the Constitutional (Amendment) Bill 2024, granting Malaysian women the automatic right to confer citizenship to their overseas-born children. While this victory was hard-fought and significant, Family Frontiers—a leading advocate for equal citizenship rights—acknowledged that much work remains to address ongoing gaps in the legislation.

At the heart of this advocacy journey was robust, data-driven research powered by Vase.ai. Together, we conducted quantitative research that not only provided clarity on the issues faced by affected families but also strengthened the case for change. This collaboration highlights how data and human stories can shape policies, inspire action, and create meaningful societal impact.

FrontierFamily_Banner3

 

The Challenge: Amplifying Voices Through Credible Data

Family Frontiers was advocating for a deeply emotional and complex cause—the right of Malaysian mothers to confer citizenship to their children, an issue that had been overshadowed for years. They faced two key challenges:

Demonstrating the Real-Life Impact: Policymakers needed to understand the lived experiences of affected families and the consequences of statelessness.


Building Credibility Through Data: To drive legislative change, Family Frontiers needed evidence-based insights to strengthen their advocacy efforts and garner widespread public and political support.

This is where Vase.ai came in.

How Vase.ai Helped

1. Tailored Research Methodologies

Vase.ai partnered with Family Frontiers to design a research approach that was both data-driven and impactful. Through carefully crafted surveys, we gathered insights into Malaysians’ understanding of citizenship issues and their opinions on the matter.
  • Surveys: By reaching a broad audience, we collected quantitative data to uncover public perceptions, identify knowledge gaps, and provide compelling evidence to support advocacy efforts.

2. Elevating Voices with 100% Verified Participants

Vase.ai ensured that all participants—mothers, families, and advocates—were credible and authentic, lending legitimacy to the data collected. This allowed Family Frontiers to present a powerful narrative rooted in real-life experiences and diverse perspectives.

3. Data-Driven Advocacy Materials

The insights gathered were transformed into actionable recommendations, infographics, and presentations. These materials became pivotal tools for Family Frontiers to:

  • Engage policymakers with compelling evidence.
  • Mobilize public support through campaigns.
  • Secure media coverage that amplified their cause.

4. Timely Delivery for Legislative Impact

Time was of the essence, and Vase.ai delivered insights within a tight timeframe. The research findings aligned perfectly with Family Frontiers' advocacy milestones, ensuring their campaigns were timely and impactful.

familyfrontier02
familyfrontier03
familyfrontier04
familyfrontier05

 

The Outcome: Driving Meaningful Change

The research conducted by Vase.ai enabled Family Frontiers to demonstrate the far-reaching implications of unequal citizenship laws. This evidence became a cornerstone of their advocacy, contributing to the eventual passing of the Constitutional (Amendment) Bill 2024.

While the bill is a historic step forward, Family Frontiers acknowledges that its non-retroactive nature and other bundled amendments leave critical gaps that must still be addressed. With the actionable insights provided by Vase.ai, Family Frontiers is better equipped to continue their fight for equal citizenship rights for all children, ensuring no one is left behind.

 

Moving Forward: Advocacy Backed by Data

At Vase.ai, we believe in the power of data to create meaningful societal change. Our collaboration with Family Frontiers is a testament to how research can elevate voices, drive policy change, and inspire action.

If you're an advocacy group or organization looking to make an impact, Vase.ai can partner with you to bring your cause to life through research. Together, let’s turn data into progress.

Get in touch with us today to learn how we can help!

Curious to learn more about the changes in the Constitutional (Amendment) Bill 2024?
Read the full coverage here.

 

FrontierFamily_Banner

 

More Articles you might be interested in

Celebrating Vase.ai’s Win at the Marketing Technology Awards 2024

Celebrating Vase.ai’s Win at the Marketing Technology Awards...

Turning data into action—celebrating our award for empowering businesses with insights that drive measurable results and smarter decisions.

Read More!
Qualitative Research: The Secret to Growing Your Business Revenue

Qualitative Research: The Secret to Growing Your Business Re...

Unlock the power of qualitative research to understand your customers, refine your strategies, and drive business growth.

Read More!
How to Choose the Right Market Research Company

How to Choose the Right Market Research Company

Learn how to choose the right market research agency with tips on expertise, pricing, methodologies, and actionable insights.

Read More!
Group 3352

Join 19,000 Marketers who subscribe to our newsletter!

Be the first to receive our exclusive content—from insights to tips and tutorials—for free!