Overview:

This is the second part of our research on the changes in consumer behaviours during the ongoing movement control order period due to COVID-19.

Some points to take note of are:

  • 62% consumers say they are still stocking up on both home essential and food items after one month of MOC, while 19% say they are only stocking up on food items currently.
  • 14% of those in the Northern and 13% of those in the Southern regions say they are no longer stocking up on either essential home and food items.
  • Those in East Malaysia (84%) are currently still stocking up on Dry food items, while those in East Coast (86%) and the Central Region (82%) are still stocking up on Eggs.
  • Home essential items which consumers have purchased more than once since the MCO period are personal hygiene items (74%), face masks / hand sanitisers / disinfectants (74%), home cleaning products (60%), toiletries (51%) and medication (48%).
  • Consumers are stocking up on childcare items (16%), face masks/hand sanitisers/disinfectants (15%), and home cleaning products (10%) once a week, while once in two weeks for toiletries (26%), personal hygiene items (22%), and medication (18%).
  • After a month of MCO, consumers are still stocking up on food items such as eggs (83%), dry food items (78%), fresh food items (75%), poultry, meat (67%), and frozen food (63%).
  • In just one purchase, consumers have been stocking up on bread, pastries, cakes (44%), poultry, meat (43%), and fresh food items (46%) enough for one week, while some have been stocking up beverages (39%), cooking oil (44%), and dry food items (27%) enough for 1 month. 13% stock up on alcohol enough for more than 1 month, in one purchase.
  • A majority of consumers have been shopping for their home essential (53%) and food items (68%) at a physical store, rather than online.
  • Top items which consumers have purchased since the MCO period begun are cooking utensils (33%), books to read (31%), smartphones (19%), puzzles, boardgames (17%), and televisions (13%).
  • Items which are being purchased from ongoing Hari Raya promotions via e-commerce platforms and retailers are cooking ingredients (29%), clothes (26%), and baking products (21%).

This data is publicly available for use. If you are using this data, you would need to attribute the data to Vase.ai by stating "Survey conducted by Vase.ai. Find the data at "https://vase.ai/resources/consumer-purchase-behaviour-changes-amidst-covid-19-part-2-data"

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This work is licensed under the Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

The views and opinions expressed in the report above are an aggregate analysis taken from 1,100 respondents sampled according to Nationally Representative Malaysians of various Industries. This aggregate analysis does not mirror the values and opinions of Vase Technologies Sdn Bhd (1152290-M).

Vase Technologies is the operator of a platform to collect user opinions, and as such will not take any liability for the statements above. In case of any damages or other liabilities arising, no party can be liable as the data above is taken in aggregate.