Blogs | Learning Resources | Vase Actionable Intelligence

The 8 Brands Kindly Invited To The Hari Raya Open House That Never Happened

Malaysians tell us which brands would be invited to their safe, socially distanced Hari Raya open house.

Will Malaysians get vaccinated against Covid-19?

The government started the National Covid-19 Immunisation Programme in February. As of 27 April 2021, about 1.4 million jabs have been administered to the first target group (frontliners) as well as part

Case Studies

The Impact Of COVID-19 On Behavioural And Lifestyle Changes, Work From Home & Family Planning

The year 2020 changed everyday living for not just Malaysians, but the entire globe. In Malaysia, when the global pandemic hit most actively in March 2020, Malaysians were forced to adhere to tight

COVID-19

85% Malaysians Still Cooking at Home Since the RMCO... but…They Have Also Started To Eat Out. [Report]

The COVID-19 pandemic has seen our country through 3 different phases to date. We survived the MCO and CMCO periods and now are in the RMCO phase. As this is also a crucial

Data trust

How Are Malaysians Getting Their Daily Meals During The RMCO Period? [Data]

Learn how Malaysians are purchasing and consuming food during the Recovery Movement Control Order period and their concerns when eating, packing food from a restaurant, or ordering from food delivery services. Some points

COVID-19

Brands Come Together To Support Malaysians Through Challenging Times [Report]

Key takeaways from 1,083 Malaysians on support and initiatives by local brands: Brands that were noticed for their initatiives in the earlier stages of the COVID-19 MCO period are largely telecommunication brands.

COVID-19

YouTube Viewers Peak to 92% in Phase 3 of the MCO [Report]

Malaysians have currently experienced 3 phases of MCO. How are they coping? Read on to learn the developments in their current Media Consumption and home activities after experiencing three phases of the MCO.

COVID-19

60% of Malaysians Are Exclusively Shopping Offline in Phase 3 of the MCO. [Report]

Malaysians have currently experienced 3 phases of MCO. How are they coping? Read on to learn how Malaysians are doing, what they are spending on and the items they have deemed as essential

Data trust

58% Malaysians Feel Emotionally Calmer in Phase 3 of the MCO [Report]

Malaysians have currently experienced 3 phases of the MCO. How are they coping? Read on to learn how Malaysians are doing, actions they have taken and how they are feeling emotionally. A significant

Data trust

Consumer Purchase Behaviour Changes Amidst COVID-19 - Part 2 [Data]

Overview: This is the second part of our research on the changes in consumer behaviours during the ongoing movement control order period due to COVID-19.Some points to take note of are: 62%

Data trust

Malaysians Media Consumption Amidst COVID-19 MCO - Part 2 [Data]

Overview: This is the second part of our research on the to learn how Malaysians are keeping up-to-date with COVID-19 news developments and types of media content they are indulging in while being

COVID-19

The Impact Of COVID-19 MCO On Malaysians [Data]

Overview: After a month of observing the movement control order by the Malaysian government, we checked in on how Malaysians are doing, actions they have taken and how they are feeling emotionally.Some

Data trust

Malaysian Government VS. Covid-19 [Data]

Overview: COVID-19 has caused our government to issue a movement control order (MCO) which sets restrictions on Malaysians being outdoors. This was especially crucial in curbing the spread of the COVID-19 virus. Read

Data trust

Malaysians Working From Home During Covid-19 [Data]

Overview: COVID-19 has caused our government to issue a movement control order (MCO) which sets restrictions on Malaysians being outdoors. The was especially crucial in curbing the spread of the COVID-19 virus. Read

Data trust

Malaysians Media Consumption Amidst Covid-19 Mco [Data]

Overview: COVID-19 has caused our government to issue a movement control order (MCO) which sets restrictions on Malaysians being outdoors. This was especially crucial in curbing the spread of the COVID-19 virus. Read

COVID-19

Consumer Purchase Behaviour Changes Amidst Covid-19 [Data]

Overview: Since the movement control order was issued, consumers have re-prioritized their purchases. Read on to learn what they are spending on currently and what food items they are stocking up on the

COVID19

COVID-19 MCO contributes to an increase in new subscribers for E-Commerce Platforms. [Report]

How are Malaysians spending their time at home? Learn about the content they have been consuming during this MCO period, the media services they have newly subscribed to, and how those with children

COVID-19

77% Malaysians Say It Is a Challenge to Work From Home. [Report]

Since the movement control order (MCO) was issued, many businesses have had to adapt to working from their homes. While some are adapting quicker than others, majority feel it is rather challenging. Read

COVID-19

70% Malaysians Foresee COVID-19 MCO Being Extended Beyond 14th April. [Report]

How happy are Malaysians with the initiatives the government has taken through this global crisis? Read on to learn how they feel about these initiatives and what they think about the governments' mandate

COVID-19

Consumer Purchase Behaviour Changes Amidst COVID-19 [Report]

Since the movement control order was issued, consumers have re-prioritized their purchases. Read on to learn what they are spending on currently and what food items they are stocking up on the most

Every

#COVID19 - How are Malaysians preparing themselves?

COVID-19 has been declared a pandemic, stirring panic and worry, globally. In light of the recent restricted movement announcement, we asked 1,028 nationally representative Malaysians their thoughts on the latest developments.Here's

Consumer Understanding

Brand Insights

Product Insights

Campaign Effectiveness

Concept Testing

New to Research

Popular Use CaseS

Brand Health Audit

Product Audit

Malaysians VS COVID-19

Will Malaysians get vaccinated against Covid-19?

The Impact Of COVID-19 On Behavioural And Lifestyle Changes, Work From Home & Family Planning

85% Malaysians Still Cooking at Home Since the RMCO... but…They Have Also Started To Eat Out. [Report]

How Are Malaysians Getting Their Daily Meals During The RMCO Period? [Data]

Brands Come Together To Support Malaysians Through Challenging Times [Report]

YouTube Viewers Peak to 92% in Phase 3 of the MCO [Report]

60% of Malaysians Are Exclusively Shopping Offline in Phase 3 of the MCO. [Report]

58% Malaysians Feel Emotionally Calmer in Phase 3 of the MCO [Report]

Consumer Purchase Behaviour Changes Amidst COVID-19 - Part 2 [Data]

Malaysians Media Consumption Amidst COVID-19 MCO - Part 2 [Data]

The Impact Of COVID-19 MCO On Malaysians [Data]

Malaysian Government VS. Covid-19 [Data]

Malaysians Working From Home During Covid-19 [Data]

Malaysians Media Consumption Amidst Covid-19 Mco [Data]

Consumer Purchase Behaviour Changes Amidst Covid-19 [Data]

COVID-19 MCO contributes to an increase in new subscribers for E-Commerce Platforms. [Report]

77% Malaysians Say It Is a Challenge to Work From Home. [Report]

70% Malaysians Foresee COVID-19 MCO Being Extended Beyond 14th April. [Report]

Consumer Purchase Behaviour Changes Amidst COVID-19 [Report]

#COVID19 - How are Malaysians preparing themselves?