This is the second part of our research on the to learn how Malaysians are keeping up-to-date with COVID-19 news developments and types of media content they are indulging in while being confined to their homes during this MCO period.
Some points to take note of are:
- Besides working and performing usual household chores, Malaysians are spending most of their time browsing social media (73%), watching the news (68%), watching entertainment content (64%), cooking/baking (59%), and online shopping (42%).
- Online sources which Malaysians have been using to stay updated on COVID-19 developments are Facebook (70%), MOH's website (60%), and Official Local Online News Sites (38%). 35% are also following MKM's official updates via the Telegram app.
- Malaysians say they browse social media (13%) and watch entertainment content (11%) for 5-8 hours daily, while for 1-3 hours a day they cook/bake (60%), listen to podcasts (57%), and read books/magazines (57%).
- Top Online/TV Video services which consumers have been watching most recently is Youtube (92%), Facebook Watch (58%), Netflix (33%), IGTV (19%), and iFlix (18%).
- 67% say they have been shopping on e-commerce platforms since the MCO period begun.
- Top e-commerce platforms which consumers are shopping on are Shopee (88%), Lazada (53%), and Tesco Online (9%).
- Top items purchased from e-commerce platforms during the MCO period are personal hygiene items (31%), clothes (29%), groceries such as coffee, tea, cereal (24%), skincare items (24%), and electronic accessories (22%).
- Those who purchased from e-commerce platforms found the need for home appliances (50%), gardening tools (42%), childcare items & toys (35%), home cleaning products (33%), and healthcare items (30%) during this MCO period.
- Platforms such as Netflix (9%), Facebook (6%), Instagram (6%), Tiktok (6%), and Shopee (6%) observed new subscribers since March and April 2020.
- Common activities practiced by those aged 24-29 this MCO period are Playing Video/Online Games (51%) and Playing Boardgames/Offline Games (25%), while those aged 45 and above have been exercising (46%), reading books/magazines (43%), and gardening (30%).
This data is publicly available for use. If you are using this data, you would need to attribute the data to Vase.ai by stating "Survey conducted by Vase.ai. Find the data at "https://vase.ai/resources/malaysians-media-consumption-amidst-covid-19-mco-part-2"
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The views and opinions expressed in the report above are an aggregate analysis taken from 1,100 respondents sampled according to Nationally Representative Malaysians of various Industries. This aggregate analysis does not mirror the values and opinions of Vase Technologies Sdn Bhd (1152290-M).
Vase Technologies is the operator of a platform to collect user opinions, and as such will not take any liability for the statements above. In case of any damages or other liabilities arising, no party can be liable as the data above is taken in aggregate.