Marketers need to have the right skill sets and confidence to make informed decisions about their company’s business goals and targeted audience. However, most companies don’t have the resources to understand their target markets enough to make the right decisions.

Companies usually shun market research as it can cost more than traditional marketing. However, they shouldn’t underestimate the power of market research as it can take businesses to a whole new level in knowing their customers or target markets. Investing in and applying data and market research in strategic planning can bring a positive impact on business goals.

By Justin Lee, Vulcan Post, 17 Jan 2019