Power of Consumer Research: Lessons from Nestlé on how KitKat achieved 45% Sales Growth in a Year
In this episode, we speak with Anthony Low, a former VP at Nestlé, about his experiences in building global brands and driving business growth across different countries such as Japan, China and Malaysia.
Marketing to Gen-Z in Fintech: Driving successful campaign & building organic social hypergrowth by 200%.
In this episode, we speak to Jia Nina (BigPay Country Marketing Head) about her experience leading a successful e-wallet campaign targeting Gen Z consumers. We discuss the importance of speaking the language of your audience, incorporating lifestyle brands and using data to drive your marketing strategy.
How Fave Uses Data to Skyrocket Marketing ROI by segmenting and targeting the Right Customers
In this episode, we chat with Chen Chow, co-founder of Fave - Southeast Asia's leading cashback app. Discover his approach to leveraging data for product creation, growth, and retention, as well as his insights on data-driven marketing in Southeast Asia.
The AirAsia SEO Story: How Ravi Shankar and His Team Boosted Traffic and Revenue with SEO At Scale
In this episode, Julie interviews Ravi Shankar, the CMO of CARSOME Group and former Chief Growth Officer of AirAsia, about his data-driven marketing approach and how he uses data and technology to solve business problems.
Secrets of B2B Marketing Success: A Conversation with Henrik Petersen (Microsoft, Zendesk)
In this episode, Julie interviews Henrik Peterson, a fractional CMO who has over 20 years of experience in B2B marketing for software companies such as Zendesk and Microsoft. In a 3-steps process, Henrik shares his insights and best practices on how to use data and market orientation to create a winning strategy that sets you apart from the competition in the market segment you choose to play in.
Solve Business Problems with Data Analytics: A Case Study from OMD and McDonald’s by Ranga Somanathan
In this episode, we have a special guest, Ranga Somanathan, a marketing and communication veteran with over 20 years of experience in helping clients from various sectors with their growth and innovation agendas. As ex-CEO of Omnicom Media Group across Malaysia & Singapore, and now the co-founder and curator of RSquared Global Ventures, a company that connects startups, corporates, and investors.
Grow any FMCG Business with data, research and innovation
In this podcast episode, Willynn shares her insights and experiences on how to overcome the marketing challenges in both B2B and B2C segments, such as price loyalty, customer retention, and competition. She explains how she uses data and research to guide her marketing strategies, such as email marketing, gamification, and user acquisition. She also shares some case studies from Piggyback and NextBlock, such as how they use postcards to acquire users, how they use Next Coin to increase user engagement, and how they use hashtags to test new features.
Secret to Brand Growth? Mental and Physical Availability
In this enlightening episode, Henrik Petersen a fractional CMO who has over 20 years of experience in B2B marketing for software companies such as Zendesk and Microsoft, delves deep into the pivotal role of marketing in sculpting a company’s brand. He emphasizes the transformative power of ‘Brand Love’ and the unparalleled value it brings to businesses in the digital era. Using vivid examples, Henrik deciphers the nuances of brand perception and the factors that drive consumers towards familiar names.
5 Steps Brand Strategy Framework adopted by Fortune 500 companies
In this episode, you will learn from Sheznie, a brand and marketing manager with over 30 years of experience in various industries. This episode is a must-listen for anyone who wants to learn more about branding, marketing, and creating and managing a successful brand strategy using the ADAM+E framework so that you don't have to rely mainly on pricing to win the market.
Industry Experts
Take a sneak peak at our upcoming speakers!
Prashant Kumar
- Founder of Entropia
Ranga Somanathan
- Co-Founder of RSquared
Henrik Petersen
- CMO of Brand2B
Why this podcast?
Why you should join?
Hear from Industry Leaders
From personal branding to digital marketing, our experts will experts will discuss their experiences, strategies, and valuable advice on how to maximize your brand's reach.
Gain Insights Into the Market
Firsthand accounts and case studies from our guests about the unique opportunities that the South East Asian market has to offer and gain valuable tips on how to best leverage them.
Network with Professionals
Have the opportunity to meet other like-minded marketers who are looking to build their brands , connect with our speakers on social media and follow them for more tips and insights.
Latest Marketing Trends
Keep up with the latest marketing trends in South East Asia and gain insights from some of the most influential figures in the industry.
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