Keen to identify the effectiveness of their brand lift campaign by measuring the pre and post campaign brand metrics
Net Promoter Score (NPS)
Best for brands that:
Intend to measure the likelihood of their customers recommending their products or services to their peers.
This score also provides understanding on customer satisfaction and loyalty.
Brand Health Tracking
Best for brands that are:
Running active brand campaigns throughout the year
Intend to conduct periodical checks to stay on top of their brand health against their competitors
Already conducting periodical brand health audit & would like to use our proprietary technology to strengthen their brand health tracking
Our approach to brand insights
Use the latest insights when planning brand strategies—as fast as 24 hours
Consumers are changing rapidly and so is their brand perception. Relying on fresh brand insights is crucial to deliver accurate data that can inform us of our brand development strategy.
Target the consumers that you care about
For customer retention, reach out to your customers and track their brand sentiment. For acquiring new customers, reach out to your target consumers within our database to increase your market share.
Get persona-segmented insights in real time
Learn how each persona perceives your brand differently, enabling you to target and personalise your brand strategy.
Measure if your marketing campaigns uplift your brand
Ensure your marketing campaign generates the intended ROI in terms of building and strengthening your brand equity.
Know where your brand stands against your competitors
Create a unique and successful brand positioning by understanding how each competitor is positioning their brand.
Testimonials
How brands uses Vase.ai for better research
“With Vase.ai, you can be super sure of the strategy that you're implementing.”
“Now I have more time to focus on the development of the strategy of the marketing campaign."
PiWo Chia
- Founder of Idealogic
“The Vase.ai team’s understanding of Carsome's business challenges helped shape an impactful and insightful research study.”
“We used the responses from the research to understand how to better communicate with consumers and make more effective decisions on advertising channels. We have been using the results from the surveys to revise our advertising budget allocations each quarter. We made decisions to abort certain ads and invest more in others. Our communication with consumers has also shifted to focus more on their problems and concerns."
Janice Chin
- Former Marketing & Product Director
“Vase.ai’s online survey panels allow us to reach our desired demographics of youth voters in Penang, swiftly and efficiently.”
“There is no shortage of macro-level surveys on policy and political support among Malaysian youths. However, micro-level surveys that give us a granular view on the issues that matter remain scarce. Physical surveys take up plenty of time and limit us from reaching our target audience quickly."
Datuk Lau Hoi Keong
- CEO of SEDAR Institute
“Conducting online research via Vase.ai helps when a deadline is tight because the turnaround is fast and we were able to see live data throughout the collection period.”
“Vase.ai's quick turnaround time allowed us to determine the campaign direction, instead of having to wait till the completion of a research to get a top line."
Chit Quah
- Managing Director of SPIN Communications
“The online survey also enabled us to increase the survey population by a large margin without increasing the cost of the study.”
“Hence we thought it was quite a well-balanced study that has definitely given us important insights for our future marketing plan."
Cheah Jia Ming
- CEO
“I don't think there's a better platform that can get you data right now than Vase.ai”
"Vase.ai, Our crystal ball for success! Thanks to them, we understand our customers better, unlock new opportunities, and thrive as entrepreneurs
Amrit Muralidharan
- Co-founder of Complemen+
“We were lucky to have worked with Vase.ai on a previous research and knew that it was wise to continue that relationship”
“While I do have a background in social science, I’m not a data expert. So, it was great to have Vase.ai’s researchers share their feedback on analyses I had done to ensure accurate representations.”
Yu Ren Chung
- Deputy Executive Director of Women's Aid Organisation
“We never had information about what consumers in Malaysia think about health & dietary supplements, and reports from firms such as Nielsen & Euromonitor are costly for small organizations like ours.”
“I will continue using Vase.ai because not only do I like the service and that the team is very responsive, but also of its speed, simplicity and affordability.”
James Pereira
- General Manager, Malaysian Dietary Supplement Association
“Vase.ai has built a platform that makes research intuitive enough for amateurs at research like myself (ie. a marketer, to use and get insights).”
"Vase.ai isn’t just a platform, there is actually a team of researchers who will work with us and guide us in the right direction on getting the questionnaire designed."
Hui Yee Teh
- Head of Marketing of ALLEXCEL TRADING SDN. BHD.
“You can now say to your boss: “Give me a tiny budget, give me 5 days, I’ll answer the core questions that we shouldn’t ignore in a time and cost effective way that will allow us to avoid major mistakes.”
“Quick answers, quick data, good for PR. Vase.ai is perfect for producing bite sized information, e.g. 9 out of 10 people like this product - perfect for telling the boss.“
Dan Harrow
- Managing Director
How Vase.ai outperforms traditional research
Fast
Save 5x of your time from waiting for results with AI-driven insights
Accurate
Get the most accurate standing of your brand with fresh insights
Be in control
Enable you to dig deeper instantly with follow-up questions
Get guidance
Enjoy the speed to insights with research expert customisation
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