Brand Awareness/Salience.

Measure the extent to which consumers are familiar with your brand.
GET STARTED

Brand Awareness/Salience

Measure the extent to which consumers are familiar with your brand.

GET STARTED
ADVANTAGE
Brand awareness and salience measures the extent to which consumers are familiar with the features of your brand. Discover the impact your brand has upon consumers in order to build a large customer base.
  • Determine how well-recognized your brand is amongst the competition
  • Determine the degree to which consumers consider your brand in regards to the competition
  • Identify whether your brand is projecting the intended message to consumers
  • Determine the effectiveness of the message behind your brand
QUESTIONS
Answer to these questions
  • How well do customers understand the intended message behind my brand?
  • How strong is my brand’s presence in the minds of consumers?
  • How often do consumers choose my brand over the competitors?
  • What message is my brand projecting to consumers?
  • Through which advertising methods does my brand have the most impact on consumers?
  • What percent of customers in the market think about my brand without being prompted?
  • What percent of customers acknowledge/recognize my brand when they see it?

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