Brand crisis management will help manage key issues that are present within your brand. Avoid negative publicity and a reduction in market sales by identifying the problems first.
- Identify weaknesses within your brand
- Recognize early reasons for concerns with your brand and focus on countering them
- Recognize the features of your brand that are unsuccessful in engaging consumers
- Determine a desirable brand image to increase sales
Answer to these questions
- What do consumers find troubling about my brand?
- Which features of my brand is not successful in attracting customers?
- How do I build a strong brand image to increase market sales?
- What concerns do customers have with my brand?
- What will lead to a reduction in sales?