Brand Penetration.

Measure your brand’s popularity amongst consumers in specific regions.
GET STARTED

Brand Penetration

Measure your brand’s popularity amongst consumers in specific regions.

GET STARTED
ADVANTAGE
Brand penetration assesses your brand’s popularity amongst consumers through: brand usage, purchase frequency, recency, and total spending. Find the right strategies to increase your brand recognition.
  • Identify the ways in which customers utilise your brand
  • Determine how recent consumers are interacting with your brand and the reasons for it
  • Determine how often consumers are interacting with your brand and the reasons for it
  • Determine how much a consumer spends on your brand to find the optimal price strategy
QUESTIONS
Answer to these questions
  • What percentage of the market consumes my brand?
  • How frequent do consumers purchase/interact my brand?
  • How relevant is my brand in the market right now in comparison to the competition?
  • What type of consumers is my brand attracting?
  • What is the optimal price for my brand?

Let’s talk about how Vase can supercharge your research efforts.