Brand penetration assesses your brand’s popularity amongst consumers through: brand usage, purchase frequency, recency, and total spending. Find the right strategies to increase your brand recognition.
- Identify the ways in which customers utilise your brand
- Determine how recent consumers are interacting with your brand and the reasons for it
- Determine how often consumers are interacting with your brand and the reasons for it
- Determine how much a consumer spends on your brand to find the optimal price strategy
Answer to these questions
- What percentage of the market consumes my brand?
- How frequent do consumers purchase/interact my brand?
- How relevant is my brand in the market right now in comparison to the competition?
- What type of consumers is my brand attracting?
- What is the optimal price for my brand?