Brand purchase intent measures the likelihood of purchase intent and understand the triggers behind the decision. Convert a regular visitor into a regular customer.
- Identify the successful channels which drive customers to purchase the brand including but not limited to; promotion, brand, variety & options, sample products, celebrity endorsement, recommendation, reviews or advertisement
- Determine the effectiveness of your brand’s advertising methods
- Determine the reasons for which customers find appealing about your brand and build upon them
- Identify weaknesses within your brand that drives consumers to the competition
Answer to these questions
- How frequent are customers willing to consume my brand?
- What percentage of customers are willing to repurchase my brand?
- How many people took action after seeing my advertisement?
- What are the sentiments and emotional responses towards my advertisement?
- How many people did my advertisement have an impact on?