Brand resonance measures the intensity of a consumer's’ psychological connection with your brand. Achieve a sense of trust, loyalty and advocacy with your customer base to create a power brand.
- Identify strengths within your brand to increase customer loyalty
- Decrease the vulnerability of losing consumers to competitors
- Analyze and optimise customer experience to create the intended brand knowledge
- Identify what allows your brand to create strong relationships with consumers
Answer to these questions
- How do consumers feel about my brand?
- How loyal are customers towards my brand?
- How well-recognized is my brand amongst consumers?
- What message is my brand projecting to consumers?
- What type of experience(s) does my brand offer to consumers?