Consumer segmentation offers you a deeper understanding of your customer’s preferences and needs. Adjust your marketing efforts accordingly.
- Determine the profit potential of each customer segment to adjust your marketing budget accordingly
- Personalise marketing messages that will resonate most with specific groups of customers
- Gear your business towards the people that matter most
- Find the best communication channel for each segment
- Improve relationships with your customers to build customer loyalty and retention
Answer to these questions
- What is my brand’s ideal customer?
- How do I optimize my marketing efforts?
- How do I establish a better relationship with my customers?
- What is our target audience?
- How can I improve my products or services to bring in more revenue?
- What are the needs of my most-profitable segments?
- Does my brand offer different experiences to different customer segments?