Market competition analysis profiles your competitors. Get ahead of your rivals by evaluating their strategies, strengths and weaknesses in comparison to your products or services.
- Determine strengths and weaknesses of your rivals
- Determine customers’ perceptions towards your competition
- Avoid a risk of dangerous competitive blind spots
- Identify available opportunities to take advantage of your competitors
Answer to these questions
- Who are my competitors?
- What are my competitors’ past and current strategies?
- What are my competitors’ strengths and weaknesses and how do they compare to mine?
- What potential threats do my competitors pose?
- How aggressive are my competitors on the advertising front?