Find out ________ in product insights.
Lead generation is a great way to capture two things: the level of interest in your product directly from your target consumers and their information for your future marketing efforts.
Capture your target consumer’s opinion and feedback of your business ideas, including: - Concept Validation: Validate and get insights from your target consumers - Brand Name Testing Survey: Test how your target consumers react to your brand name - Concept Appeal & Interest Level: Validate initial consumer interest towards your concept - Concept Purchase Intent: Determine the likelihood of your target consumers purchasing the product
Shape the product the way it should be. Product testing allows you to get direct feedback in the product’s pre-launch, including - Packaging Testing: Introduce the product packaging and pick the right one for your consumers, Product A/B Testing: Find the desirable product features for your target consumers.
Product Evaluation and Satisfaction
Bring your customer’s voice to your product development and iteration. Identify the gap between customer’s expectation and actual product experience by measuring product usage motivation and usage likeability. Calculate the customer’s overall satisfaction and find product recommendations, concerns and room for further improvements.
Pricing and Promotion
Product pricing should benefit both the business and the market. Find out the correlation between product pricing and consumer’s purchase intention