Concept testing will evaluate potential responses to a product or service before the release of said product or service. Modify your product accordingly to increase the level of future success.
- Reshape and refine product ideas so they have a greater potential for market acceptance
- Capture consumers’ reactions to your brand name
- Discover the level of consumer interest towards your proposed concept.
- Determine the likelihood of consumers purchasing your product.
Answer to these questions
- Will customers like and purchase my product?
- How would customers feel about my product and its presentation?
- Does my product or service project the intended message to consumers?
- Will my product or service attract more customers?
- Will my product or service bring in more revenue?