Concept Testing.

Investigate the potential responses to a product or service before releasing.
GET STARTED

Concept Testing

Investigate the potential responses to a product or service before releasing.

GET STARTED
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ADVANTAGE
Concept testing will evaluate potential responses to a product or service before the release of said product or service. Modify your product accordingly to increase the level of future success.
  • Reshape and refine product ideas so they have a greater potential for market acceptance
  • Capture consumers’ reactions to your brand name
  • Discover the level of consumer interest towards your proposed concept.
  • Determine the likelihood of consumers purchasing your product.
QUESTIONS
Answer to these questions
  • Will customers like and purchase my product?
  • How would customers feel about my product and its presentation?
  • Does my product or service project the intended message to consumers?
  • Will my product or service attract more customers?
  • Will my product or service bring in more revenue?

Let’s talk about how Vase can supercharge your research efforts.