Post-launch tracking monitors how consumers view your product over time after its release. Measure the success of your product.
- Identify any immediate issues and concerns with your product
- Determine if product sales are at a healthy level and meeting your expectations
- Determine a consumer’s feelings towards your product a certain amount of time after the launch of your product
- Understand the sustainability of your product in the market
Answer to these questions
- How do consumers feel about my product over time?
- Are there any issues and concerns with my product that need to be addressed??
- Are consumers satisfied with my product after multiple uses?
- Is my product still relevant in the market after a certain time?
- Do product sales meet my expectations?