Winning with Data Driven Marketing Podcast: Interviews with world-class marketers and growth experts
Listen Now
×
Unlock Deep Insights with Real Conversations
Dive into the minds of real people to uncover complex issues, test your ideas, and gain in-depth insights that drive impactful decisions.
Engage in 2-hour conversations with groups of 1-10 participants
Moderated by experienced researchers for focused discussions
Receive comprehensive data analysis, insights, and actionable recommendations
All delivered within a 6-week timeframe
Start exploring meaningful insights that power your next big move.
The #1 Consumer Research Platform
Trusted by 250+ companies to get reliable AI-driven research and insight.
Qualitative Product
Explore Our Qualitative Research Services
Focus Group Discussions (FGD)
Engage consumers in dynamic discussions to reveal their needs, preferences, and opinions. Vase.ai’s FGD sessions provide real-time insights, helping you understand what truly drives consumer choices.
In-Depth Interviews (IDI)
Engage consumers in deeper 1-to-1 conversations for more open, richer and deeper insights into complex and sensitive topics.
Why do qualitative research?
Gain a Competitive Advantage with Vase.ai’s Research Services
In-Depth Buyer Persona Understanding
Reveal the motivations and emotions that drive your audience’s choices.
Product Development & Improvement
Receive real-time consumer feedback to refine and improve your products.
Understand Lapsed Users
Reconnect with lapsed users to understand their behavioural and emotional drivers.
Generate Ideas and Test Prototypes
Test your ideas and products with real consumers through in-depth conversations to dictate insights-backed product strategy.
Food Tasting & Packaging Testing
Identify the winning recipes and packages that resonate with real consumers.
Set Direction for Quantitative Research
Collect foundational data to establish a baseline understanding and form hypothesis to enable richer insights for your survey projects.
Speed to Data for Faster Surveys
Survey / Question Configuration
✅ Upload Media (Images, Videos, Audio)
Enrich your surveys with multimedia elements for better engagement.
✅ Uploading Image to answers
Enhance responses by allowing image uploads for richer feedback.
✅ Automated : OPS
Automatically process and optimize survey responses for efficiency.
✅ Automated : None of the above
Streamline data collection by auto-processing non-selected options.
✅ Randomization of answer options
Randomly shuffle answer options to reduce bias in responses.
✅ Limit answer selection
Control the number of options respondents can select for clarity.
✅ Exclusive answer option
Ensure respondents can choose only one unique answer from a set.
✅ Display logic
Show or hide questions based on prior responses for tailored surveys.
✅ Carry forward selected answers
Automatically bring forward chosen answers to subsequent questions.
✅ Carry forward unselected answers
Retain unselected answers for easy access in future questions.
✅ Translation
Quickly translate surveys into multiple languages, expanding your reach to global audiences.
✅ Sharing viewing access with team / anyone (survey & results)
Allow team members to view survey results and insights collaboratively.
✅ Survey preview link
Generate a link for stakeholders to preview the survey before launch.
✅ Attention Checking Questions
Include questions to verify respondent engagement and attention.
Upload Media (Images, Videos, Audio)
Enrich your surveys with multimedia elements for better engagement.
Uploading Image to answers
Enhance responses by allowing image uploads for richer feedback.
Automated : OPS
Automatically process and optimize survey responses for efficiency.
Automated : None of the above
Streamline data collection by auto-processing non-selected options.
Randomization of answer options
Randomly shuffle answer options to reduce bias in responses.
Limit answer selection
Control the number of options respondents can select for clarity.
Exclusive answer option
Ensure respondents can choose only one unique answer from a set.
Display logic
Show or hide questions based on prior responses for tailored surveys.
Carry forward selected answers
Automatically bring forward chosen answers to subsequent questions.
Carry forward unselected answers
Retain unselected answers for easy access in future questions.
Translation
Quickly translate surveys into multiple languages, expanding your reach to global audiences.
Sharing viewing access with team / anyone (survey & results)
Allow team members to view survey results and insights collaboratively.
Survey preview link
Generate a link for stakeholders to preview the survey before launch.
Attention Checking Questions
Include questions to verify respondent engagement and attention.
Features
Key Qualitative Research Features That Set Vase.ai Apart
Discover why Vase.ai is the trusted partner for your qualitative research needs. Our commitment to delivering high-quality insights is backed by features that ensure reliability, expertise, and actionable outcomes.
Expert Research Consultation
Receive guidance from experienced research consultants who help identify the best methodology for your objectives and provide a customized proposal tailored to your needs.
Verified, High-Quality Participants
Access to 100% verified participants, ensuring that your research reflects genuine insights from real, engaged individuals.
Experienced Moderation
Benefit from seasoned researchers with over 10 years of moderation experience, skilled in fostering in-depth discussions and gathering meaningful data.
Actionable Recommendations & Presentations
Go beyond data with strategic recommendations and professionally crafted presentations that make it easy to apply insights to your business decisions.
Efficient Turnaround in 6 Weeks
From initial consultation to final insights, get results within a 6-week timeline without compromising on quality.
Flexible, Transparent Pricing
Enjoy a dynamic pricing model based on the specific needs of your project, ensuring you only pay for what you require.
Actionable Recommendations & Presentations
Go beyond data with strategic recommendations and professionally crafted presentations that make it easy to apply insights to your business decisions.
Efficient Turnaround in 6 Weeks
From initial consultation to final insights, get results within a 6-week timeline without compromising on quality.
Flexible, Transparent Pricing
Enjoy a dynamic pricing model based on the specific needs of your project, ensuring you only pay for what you require.
How it Works
Your Journey with Vase.ai
Testimonials
How brands uses Vase.ai for better research
“With Vase.ai, you can be super sure of the strategy that you're implementing.”
“Now I have more time to focus on the development of the strategy of the marketing campaign."
PiWo Chia
- Founder of Idealogic
“The Vase.ai team’s understanding of Carsome's business challenges helped shape an impactful and insightful research study.”
“We used the responses from the research to understand how to better communicate with consumers and make more effective decisions on advertising channels. We have been using the results from the surveys to revise our advertising budget allocations each quarter. We made decisions to abort certain ads and invest more in others. Our communication with consumers has also shifted to focus more on their problems and concerns."
Janice Chin
- Former Marketing & Product Director
“Vase.ai’s online survey panels allow us to reach our desired demographics of youth voters in Penang, swiftly and efficiently.”
“There is no shortage of macro-level surveys on policy and political support among Malaysian youths. However, micro-level surveys that give us a granular view on the issues that matter remain scarce. Physical surveys take up plenty of time and limit us from reaching our target audience quickly."
Datuk Lau Hoi Keong
- CEO of SEDAR Institute
“Conducting online research via Vase.ai helps when a deadline is tight because the turnaround is fast and we were able to see live data throughout the collection period.”
“Vase.ai's quick turnaround time allowed us to determine the campaign direction, instead of having to wait till the completion of a research to get a top line."
Chit Quah
- Managing Director of SPIN Communications
“The online survey also enabled us to increase the survey population by a large margin without increasing the cost of the study.”
“Hence we thought it was quite a well-balanced study that has definitely given us important insights for our future marketing plan."
Cheah Jia Ming
- CEO
“I don't think there's a better platform that can get you data right now than Vase.ai”
"Vase.ai, Our crystal ball for success! Thanks to them, we understand our customers better, unlock new opportunities, and thrive as entrepreneurs
Amrit Muralidharan
- Co-founder of Complemen+
“We were lucky to have worked with Vase.ai on a previous research and knew that it was wise to continue that relationship”
“While I do have a background in social science, I’m not a data expert. So, it was great to have Vase.ai’s researchers share their feedback on analyses I had done to ensure accurate representations.”
Yu Ren Chung
- Deputy Executive Director of Women's Aid Organisation
“We never had information about what consumers in Malaysia think about health & dietary supplements, and reports from firms such as Nielsen & Euromonitor are costly for small organizations like ours.”
“I will continue using Vase.ai because not only do I like the service and that the team is very responsive, but also of its speed, simplicity and affordability.”
James Pereira
- General Manager, Malaysian Dietary Supplement Association
“Vase.ai has built a platform that makes research intuitive enough for amateurs at research like myself (ie. a marketer, to use and get insights).”
"Vase.ai isn’t just a platform, there is actually a team of researchers who will work with us and guide us in the right direction on getting the questionnaire designed."
Hui Yee Teh
- Head of Marketing of ALLEXCEL TRADING SDN. BHD.
“You can now say to your boss: “Give me a tiny budget, give me 5 days, I’ll answer the core questions that we shouldn’t ignore in a time and cost effective way that will allow us to avoid major mistakes.”
“Quick answers, quick data, good for PR. Vase.ai is perfect for producing bite sized information, e.g. 9 out of 10 people like this product - perfect for telling the boss.“
Dan Harrow
- Managing Director
Contact Us for a Customized Proposal
Get accurate consumer insightsin 24 hours!
Discover how Vase.ai can help your brand leverage qualitative insights for real impact.
.png?width=128&height=72&name=609c999fc5afe226b3b6f633_Logo-06-F5%20(1).png){kind=logo}
.png?width=128&height=72&name=609c99a220029288d4d064c6_Logo-10-F6%20(1).png){kind=logo}
_TestimonialPicture.png)
_TestimonialPicture.png)
_TestimonialPicture.png)
_TestimonialPicture.png)
_TestimonialPicture.png)
_TestimonialPicture.png)
_TestimonialPicture.png)
_TestimonialPicture.png)
_TestimonialPicture.png?width=800&height=800&name=HuiYeeTeh(Redbull)_TestimonialPicture.png)
_TestimonialPicture.png)
