Discover data and insights on Malaysian Smartphone purchase habits, Mobile Data and Broadband usage behaviours, and their awareness and perception of various local tech blog/websites. Learn why they purchase particular brands and what they are commonly looking for today.

Some points to take note of are:

Mobile Data Usage Behaviour

  • Those aged 18-24 (38%) and 25-29 (33%) say they can survive with only mobile data, while those aged 30-34 (77%) and 35-40 (72%) say they need both mobile data and home broadband/wifi.
  • Respondents from the Central mostly use mobile internet service(s) by Maxis (48%), while those in the East Coast mostly use Celcom (53%) and in East Malaysia, the largest provider used is Digi (65%).
  • The Central region (63%) has the highest usage of Unifi, while East Coast (47%), East Malaysia (61%) and the Northern region (48%) use Streamyx.

Smartphone user / purchase habits

  • Those aged between 18-24 (53%) and 25-29 (42%) say their favorite smartphone brand is the Apple iPhone, while those aged 30-34 (46%) prefer Huawei and ages 35-40 (52%) say Samsung smartphones are their favorite.
  • Smartphone users say the most important features to them are Battery power (91%), RAM (90%), and Storage (89%), while dual simcard slot (23%), fingerprint scanner (14%), and a headphone jack (10%) are deemed not at all important.
  • Those aged 18-24 (21%) and 25-29 (22%) say they would pay between RM2,001 - RM3,000 for smartphone features they deem are very important, while those aged 30-34 (49%) and 35-40 (47%) say they would pay between RM1,001 - RM2,000.

Broadband user behaviours

  • 43% of smartphone users are signed up for mobile postpaid data plans, while 38% have prepaid data plans. Only 15% have both, a mobile data plan and home broadband/wifi plan.
  • 25% readers only read updates from the website/blog's social media Page, 22% access both the website/blog and its social media Page(s), and 18% access the website/blog directly.
  • 74% of those who say they need both mobile data and home broadband/wifi, use home broadband for heavier uploads/downloads, while 46% share broadband internet with others at home.

Awareness and perception of various local tech blog/websites

  • Top sites that readers usually access are LowYat.Net (43%), Stuff Malaysia (29%) and Soyacincau (28%).
  • Frequent tech site/blog readers prefer sites which have a mix of English and Malay language (57%) and only 20% prefer an English only site.
  • Main reasons readers access these sites are to compare prices, date of release of specific tech devices/services in Malaysia (58%), read reviews on smartphone(s) (52%), and perform research on latest tech devices (44%). 9% say they just like being up-to-date.

This data is publicly available for use. If you are using this data, you would need to attribute the data to Vase.ai by stating "Survey conducted by Vase.ai in collaboration with Soyacincau, find the data at https://vase.ai/resources/malaysian-smartphone-purchase-habits-mobile-data-broadband-usage-behaviours/"

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