Grow consumer love for your brand.
Grow consumer love for your brand
Identify what drives them to love not only you, but your top competitors as well. Track your brand health and listen to what your customers have to say in real-time.
Find out ________ in brand insights.
Brand Crisis Management
Turn negativity into positivity. Evaluate and identify the key issues related to the brand that will lead to undesirable perceptions and images and eventually, influence the brand purchase intent.
From strangers to companions. Find out your consumer’s ability to recall or recognise your brand. Measuring brand awareness and salience helps you to clarify what consumers know about your brand & your product category.
Brand Perceived Image and Performance
Change the way your customers want you to be. Identify your consumer’s perception towards the brand, including - Brand Positioning: To determine your consumer’s perception of your brand amongst competitors. Brand Associations: To identify what consumers associate your brand with. Brand Attributes: To determine unique features on particular brands, products or services.
Brand Purchase Intent
Convert a regular visitor into a regular customer. Measure the likelihood of purchase intent and understand what triggered the decision, including understanding the customer visit intention, background triggers & drivers in purchasing decision (promotion, brand, variety & options, sample products, celebrity endorsement, recommendation, reviews or advertisement) and identify the correlation between the brand awareness and purchase intention.
Stay on top of competitors. Assess the brand’s popularity amongst consumers in specific regions by identifying the consumer’s brand usage, purchase frequency, recency and total spending.
Brand Judgement & Feeling
Exceed their expectations, deliver what you can do best. Capture customer’s experiences, feelings and judgements towards your brand post-purchase, measure consumer judgement post-usage, including the indication of level of satisfaction, evaluating consumer’s brand perception versus actual experiences and identify their repurchase intention.