When you have a product, how do you know who exactly is your target market? Sure, you can go around and ask your closest family or friends. You could even put it online and try to get your friends to use whatever product and get feedback. But what if you need insights into consumers and target markets by the large volume? We’re talking thousands. That’s where Vase.ai comes into play. We speak to Julie Ng, CoFounder of Vase.ai on how to turn consumers to customers using numbers and data.

By Jeff Sandhu, BFM, 7 March 2019