Key takeaways from 1,083 Malaysians on support and initiatives by local brands:
- Brands that were noticed for their initatiives in the earlier stages of the COVID-19 MCO period are largely telecommunication brands.
- Health & Beauty category brands aided in debunking myths surrounding COVID-19. These brands shared quality educational content to promote awareness amongst Malaysians.
- Entertainment brands offered promotional packages and content for free access during the MCO and CMCO periods.
- FMCG brands donate millions in funds to help the needy and frontliners tackle the COVID-19 outbreak.