• Products
  • Solutions
  • Pricing
  • Resources
  • Covid-19
  • Contact
  • Careers
  • GET STARTED
  • Created with Sketch.

    ONLINE SURVEYS

    Collect Tens of Thousands of Survey Responses in Hours.

    Created with Sketch.

    ONLINE FOCUS GROUPS

    Conduct Focus Groups with People Across Different Location in Days.

    Created with Sketch.

    OUR PANEL

    More than 300,000 Consumers Within Your Reach.

    EVERY Created with Sketch.

    EVERY

    DIY on-demand insights collected in 2 hours.

  • CONSUMER INSIGHTS

    Turn consumers into customers.

    Created with Sketch.

    MARKET INSIGHTS

    Be one step ahead of the curve.

    Group 9 Created with Sketch.

    PRODUCT INSIGHTS

    Build products that people want.

    Group 62 Created with Sketch.

    ADVERTISEMENT INSIGHTS

    Create ads that go viral.

    insights-bi Created with Sketch.

    BRAND INSIGHTS

    Grow consumer love for your brand.

    Polygon Created with Sketch.

    CUSTOM

    Talk to our experts to get started.

Products

ONLINE SURVEYS

Collect Tens of Thousands of Survey Responses in Hours.

ONLINE FOCUS GROUPS

Conduct Focus Groups with People Across Different Location in Days.

OUR PANEL

More than 300,000 Consumers Within Your Reach.

EVERY

DIY on-demand insights collected in 2 hours.

Solutions

CONSUMER INSIGHTS

Turn consumers into customers.

MARKET INSIGHTS

Be one step ahead of the curve.

PRODUCT INSIGHTS

Build products that people want.

ADVERTISEMENT INSIGHTS

Create ads that go viral.

BRAND INSIGHTS

Grow consumer love for your brand.

CUSTOM

Talk to our experts to get started.

Pricing
Resources
Covid-19
Contact
  • CONTACT
  • Careers
    7
    GET STARTED
    Learning Resources | Vase Actionable Intelligence
    • Home
    • Use Cases
    • Benefits
    • Our Panel
    • Blog
    • Contact
    • Get Started
    • Careers

    Jay Nair

    32 posts •
    Understanding Malaysians’ Experiences Of Stalking [Report].
    Data trust

    Understanding Malaysians’ Experiences Of Stalking [Report].

    Learn how Malaysians have been experiencing acts of stalking and harassment, what they perceive stalking behaviours to be, and reasons they do not report these incidents. Here are some key insights: 51% of

    • Jay Nair
      Jay Nair
    2 min read
    Voices Of Malaysian Women On Discrimination & Harassment In The Workplace [Report].
    Women's Right

    Voices Of Malaysian Women On Discrimination & Harassment In The Workplace [Report].

    Born from a partnership between Vase.ai & Women's Aid Organisation, the “Voices Of Malaysian Women On Discrimination & Harassment In The Workplace” research was initiated to understand the type of harassment and

    • Jay Nair
      Jay Nair
    2 min read
    Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 2, Selecting)
    Consumer first

    Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 2, Selecting)

    When KFC came up with its tagline "Finger-Lickin' Good", many consumers resonated with the slogan, instantly associating it with the brand's delicious fried chicken. In China, however, the slogan was translated as "Eat

    • Jay Nair
      Jay Nair
    5 min read
    Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 1, Ideating)
    Consumer first

    Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 1, Ideating)

    Prior to 18 March 2020 or what some of us call the Pre-COVID-19 days, none of us could imagine a life where our movements need to be limited and businesses having very limited

    • Jay Nair
      Jay Nair
    4 min read
    Malaysia’s Temperature Check: Policies For A Better Malaysia, As Voted By Malaysians. [Report]
    Data trust

    Malaysia’s Temperature Check: Policies For A Better Malaysia, As Voted By Malaysians. [Report]

    In early September 2020, Vase.ai teamed up with Undi 18, Architects of Diversity (AOD) and Women's Aid Organisation (WAO) to run a study on Malaysia's current Social and Economic issues. The study

    • Jay Nair
      Jay Nair
    2 min read
    Delivering Happiness With The “Every” Consumer Innovation Platform
    Case Studies

    Delivering Happiness With The “Every” Consumer Innovation Platform

    The Khind name is no stranger to consumers looking for reliable home appliances. Khind Holdings Berhad was founded in 1961 and has since grown and evolved into a well-known brand throughout the world.

    • Jay Nair
      Jay Nair
    6 min read
    The Impact Of COVID-19 On Behavioural And Lifestyle Changes, Work From Home & Family Planning
    Case Studies

    The Impact Of COVID-19 On Behavioural And Lifestyle Changes, Work From Home & Family Planning

    The year 2020 changed everyday living for not just Malaysians, but the entire globe. In Malaysia, when the global pandemic hit most actively in March 2020, Malaysians were forced to adhere to tight

    • Jay Nair
      Jay Nair
    6 min read
    42% of Malaysian Employees Believe That a Gender Pay Gap Exists in the Majority of Organisations Within Malaysia. [Report]
    Data trust

    42% of Malaysian Employees Believe That a Gender Pay Gap Exists in the Majority of Organisations Within Malaysia. [Report]

    In late January 2020, Vase.ai teamed up with Digi-X to learn about the Work Life Balance and Gender Pay Gaps in Malaysia.  Here are some valuable insights from our research: 57% say

    • Jay Nair
      Jay Nair
    2 min read
    85% Malaysians Still Cooking at Home Since the RMCO... but…They Have Also Started To Eat Out. [Report]
    COVID-19

    85% Malaysians Still Cooking at Home Since the RMCO... but…They Have Also Started To Eat Out. [Report]

    The COVID-19 pandemic has seen our country through 3 different phases to date. We survived the MCO and CMCO periods and now are in the RMCO phase. As this is also a crucial

    • Jay Nair
      Jay Nair
    1 min read
    Consumer-First - How to Decide Which Question Type to Use?
    Consumer first

    Consumer-First - How to Decide Which Question Type to Use?

    Choosing the right format of questions is vital to gain impartial and straight forward answers. The proper format for each question will provide you with more impactful and meaningful insights.Every allows you

    • Jay Nair
      Jay Nair
    1 min read
    Brands Come Together To Support Malaysians Through Challenging Times [Report]
    COVID-19

    Brands Come Together To Support Malaysians Through Challenging Times [Report]

    Key takeaways from 1,083 Malaysians on support and initiatives by local brands: Brands that were noticed for their initatiives in the earlier stages of the COVID-19 MCO period are largely telecommunication brands.

    • Jay Nair
      Jay Nair
    1 min read
    YouTube Viewers Peak to 92% in Phase 3 of the MCO [Report]
    COVID-19

    YouTube Viewers Peak to 92% in Phase 3 of the MCO [Report]

    Malaysians have currently experienced 3 phases of MCO. How are they coping? Read on to learn the developments in their current Media Consumption and home activities after experiencing three phases of the MCO.

    • Jay Nair
      Jay Nair
    1 min read
    60% of Malaysians Are Exclusively Shopping Offline in Phase 3 of the MCO. [Report]
    COVID-19

    60% of Malaysians Are Exclusively Shopping Offline in Phase 3 of the MCO. [Report]

    Malaysians have currently experienced 3 phases of MCO. How are they coping? Read on to learn how Malaysians are doing, what they are spending on and the items they have deemed as essential

    • Jay Nair
      Jay Nair
    1 min read
    58% Malaysians Feel Emotionally Calmer in Phase 3 of the MCO [Report]
    Data trust

    58% Malaysians Feel Emotionally Calmer in Phase 3 of the MCO [Report]

    Malaysians have currently experienced 3 phases of the MCO. How are they coping? Read on to learn how Malaysians are doing, actions they have taken and how they are feeling emotionally. A significant

    • Jay Nair
      Jay Nair
    1 min read
    COVID-19 MCO contributes to an increase in new subscribers for E-Commerce Platforms. [Report]
    COVID19

    COVID-19 MCO contributes to an increase in new subscribers for E-Commerce Platforms. [Report]

    How are Malaysians spending their time at home? Learn about the content they have been consuming during this MCO period, the media services they have newly subscribed to, and how those with children

    • Jay Nair
      Jay Nair
    1 min read
    77% Malaysians Say It Is a Challenge to Work From Home. [Report]
    COVID-19

    77% Malaysians Say It Is a Challenge to Work From Home. [Report]

    Since the movement control order (MCO) was issued, many businesses have had to adapt to working from their homes. While some are adapting quicker than others, majority feel it is rather challenging. Read

    • Jay Nair
      Jay Nair
    1 min read
    70% Malaysians Foresee COVID-19 MCO Being Extended Beyond 14th April. [Report]
    COVID-19

    70% Malaysians Foresee COVID-19 MCO Being Extended Beyond 14th April. [Report]

    How happy are Malaysians with the initiatives the government has taken through this global crisis? Read on to learn how they feel about these initiatives and what they think about the governments' mandate

    • Jay Nair
      Jay Nair
    1 min read
    Consumer Purchase Behaviour Changes Amidst COVID-19 [Report]
    COVID-19

    Consumer Purchase Behaviour Changes Amidst COVID-19 [Report]

    Since the movement control order was issued, consumers have re-prioritized their purchases. Read on to learn what they are spending on currently and what food items they are stocking up on the most

    • Jay Nair
      Jay Nair
    1 min read
    #COVID19 - How are Malaysians preparing themselves?
    Every

    #COVID19 - How are Malaysians preparing themselves?

    COVID-19 has been declared a pandemic, stirring panic and worry, globally. In light of the recent restricted movement announcement, we asked 1,028 nationally representative Malaysians their thoughts on the latest developments.Here's

    • Jay Nair
      Jay Nair
    3 min read
    Nanowhite's Fresh Outlook on SkinCare
    Case Studies

    Nanowhite's Fresh Outlook on SkinCare

    A homegrown brand which has progressed multi-nationally, Tohtonku is well-known for more than 15 major brands under its wing, which includes Nanowhite. The company started with just one product in the early 1980s

    • Jay Nair
      Jay Nair
    2 min read
    5 Ways You Can Create Value in Your Loyalty Programme
    Reports

    5 Ways You Can Create Value in Your Loyalty Programme

    As a business, you may often evaluate your return on investments to keep track of your current and potential investments. Consumers today are also adopting the ‘ROI’ culture by choosing to shop with

    • Jay Nair
      Jay Nair
    7 min read
    Millennial Malaysians Savings Aspiration
    Reports

    Millennial Malaysians Savings Aspiration

    Googling about millennials and their financial situation today might leave you with an alarming number of articles with the buzzing keywords of “debt” and “financial trouble”. This isn’t exactly a trend we

    • Jay Nair
      Jay Nair
    6 min read
    Vase.ai Challenging Brands with PHD & eatbigfish
    Blogs

    Vase.ai Challenging Brands with PHD & eatbigfish

    With the growing number of businesses that have shifted towards humanising their brands today, we have to acknowledge the efforts that they have placed towards challenging the status quo. The heights in which

    • Jay Nair
      Jay Nair
    3 min read
    Malaysia's 2019 Media Consumption Report
    Data trust

    Malaysia's 2019 Media Consumption Report

    OverviewDiscover data and insights on Malaysians current media consumption and learn about the most accessed media outlets and how they feel about the internet and technology.Interesting points to note are: Only 38%

    • Jay Nair
      Jay Nair
    2 min read
    Baskin-Robbins finds Consumer ‘Joy factors’ in the Ice-Cream & Dessert category.
    Case Studies

    Baskin-Robbins finds Consumer ‘Joy factors’ in the Ice-Cream & Dessert category.

    Burt Baskin and Irv Robbins, two brothers-in-law had a dream of innovating an ice-cream store that would be a family gathering spot. Burt and Irv shared a love for good old-fashioned ice-cream and

    • Jay Nair
      Jay Nair
    4 min read