Consumer first Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 2, Selecting) When KFC came up with its tagline "Finger-Lickin' Good", many consumers resonated with the slogan, instantly associating it with the brand's delicious fried chicken. In China, however, the slogan was translated as "Eat
Consumer first Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 1, Ideating) Prior to 18 March 2020 or what some of us call the Pre-COVID-19 days, none of us could imagine a life where our movements need to be limited and businesses having very limited
Case Studies Delivering Happiness With The “Every” Consumer Innovation Platform The Khind name is no stranger to consumers looking for reliable home appliances. Khind Holdings Berhad was founded in 1961 and has since grown and evolved into a well-known brand throughout the world.
Case Studies The Impact Of COVID-19 On Behavioural And Lifestyle Changes, Work From Home & Family Planning The year 2020 changed everyday living for not just Malaysians, but the entire globe. In Malaysia, when the global pandemic hit most actively in March 2020, Malaysians were forced to adhere to tight
Consumer first Consumer-First - How to Decide Which Question Type to Use? Choosing the right format of questions is vital to gain impartial and straight forward answers. The proper format for each question will provide you with more impactful and meaningful insights.Every allows you
Case Studies Nanowhite's Fresh Outlook on SkinCare A homegrown brand which has progressed multi-nationally, Tohtonku is well-known for more than 15 major brands under its wing, which includes Nanowhite. The company started with just one product in the early 1980s
Reports 5 Ways You Can Create Value in Your Loyalty Programme As a business, you may often evaluate your return on investments to keep track of your current and potential investments. Consumers today are also adopting the ‘ROI’ culture by choosing to shop with
Reports Millennial Malaysians Savings Aspiration Googling about millennials and their financial situation today might leave you with an alarming number of articles with the buzzing keywords of “debt” and “financial trouble”. This isn’t exactly a trend we
Blogs Vase.ai Challenging Brands with PHD & eatbigfish With the growing number of businesses that have shifted towards humanising their brands today, we have to acknowledge the efforts that they have placed towards challenging the status quo. The heights in which
Case Studies Baskin-Robbins finds Consumer ‘Joy factors’ in the Ice-Cream & Dessert category. Burt Baskin and Irv Robbins, two brothers-in-law had a dream of innovating an ice-cream store that would be a family gathering spot. Burt and Irv shared a love for good old-fashioned ice-cream and
Case Studies Carsome's journey in bridging trust by revolutionising consumer experience with used-car dealerships. Image CreditEstablishing familiarity and trust for a new & innovative solutionIn February 2015, Carsome launched a new and innovative solution to provide a holistic car selling platform that was easy-to-use. Carsome’s solution
Reports How much do Malaysians know about 13 May 1969? It has been 50 years since the tragic event of 13 May 1969 took place. Most Malaysians still remember or are reminded of the chaotic events that had erupted. For most millennials, the
Reports Malaysians call for government regulations on Social Media There’s an ongoing debate on who exactly coined the term “social media”. According to an article by Forbes, three possible candidates have claimed to have used the term, but there has been
Reports 7 ways to make Muslim consumers love your Ramadan marketing initiatives In just a blink of an eye, we’re celebrating the Ramadan month once again. Commencing in less than a few weeks, Muslims will go into a one-month routine mainly in terms of
Reports Things to know when dating a Malaysian The topic of sex has long been of taboo for some of us. Many of us can’t openly discuss it, let alone mention it. Some are way too shy to seek help
Blogs Importance of Market Research - 5 Key Learnings Importance of market research - 5 key learningsHow do you validate a groundbreaking idea? You need a bulletproof plan.Your first order of business should be research. Research is a powerhouse tool that
Reports 10 Trends You Must Know about the Malaysian Retail Space in 2019 On 21st to 23rd Feb 2019, Vase.ai interviewed 1,036 Malaysians nationwide to understand their shopping behaviours.Here's what we uncovered:1. Build a strong online presenceRetailers providing convenient purchase avenues are
