The Star Tops Frequently Read List PETALING JAYA: The Star and The Star Online have come out tops as Malaysia’s most frequently read English language newspaper and online news portal, a media consumption study has found.The survey
CASE STUDIES Baskin-Robbins finds Consumer ‘Joy factors’ in the Ice-Cream & Dessert category. Burt Baskin and Irv Robbins, two brothers-in-law had a dream of innovating an ice-cream store that would be a family gathering spot. Burt and Irv shared a love for good old-fashioned ice-cream and
CASE STUDIES Carsome's journey in bridging trust by revolutionising consumer experience with used-car dealerships. Establishing familiarity and trust for a new & innovative solutionIn February 2015, Carsome launched a new and innovative solution to provide a holistic car selling platform that was easy-to-use. Carsome’s solution provided
reports How much do Malaysians know about 13 May 1969? It has been 50 years since the tragic event of 13 May 1969 took place. Most Malaysians still remember or are reminded of the chaotic events that had erupted. For most millennials, the
reports Malaysians call for government regulations on Social Media There’s an ongoing debate on who exactly coined the term “social media”. According to an article by Forbes, three possible candidates have claimed to have used the term, but there has been
reports 7 ways to make Muslim consumers love your Ramadan marketing initiatives In just a blink of an eye, we’re celebrating the Ramadan month once again. Commencing in less than a few weeks, Muslims will go into a one-month routine mainly in terms of
reports Things to know when dating a Malaysian The topic of sex has long been of taboo for some of us. Many of us can’t openly discuss it, let alone mention it. Some are way too shy to seek help
blogs Importance of Market Research - 5 Key Learnings Importance of market research - 5 key learningsHow do you validate a groundbreaking idea? You need a bulletproof plan.Your first order of business should be research. Research is a powerhouse tool that
reports 10 Trends You Must Know about the Malaysian Retail Space in 2019 On 21st to 23rd Feb 2019, Vase.ai interviewed 1,036 Malaysians nationwide to understand their shopping behaviours.Here's what we uncovered:1. Build a strong online presenceRetailers providing convenient purchase avenues are
