Jay Nair

Data trust

Understanding Malaysians’ Experiences Of Stalking [Report].

Learn how Malaysians have been experiencing acts of stalking and harassment, what they perceive stalking behaviours to be, and reasons they do not report these incidents. Here are some key insights: 51% of

Women's Right

Voices Of Malaysian Women On Discrimination & Harassment In The Workplace [Report].

Born from a partnership between Vase.ai & Women's Aid Organisation, the “Voices Of Malaysian Women On Discrimination & Harassment In The Workplace” research was initiated to understand the type of harassment and

Consumer first

Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 2, Selecting)

When KFC came up with its tagline "Finger-Lickin' Good", many consumers resonated with the slogan, instantly associating it with the brand's delicious fried chicken. In China, however, the slogan was translated as "Eat

Consumer first

Consumer-First: How to Come up With a Brand Tagline That Consumers Relate to (Part 1, Ideating)

Prior to 18 March 2020 or what some of us call the Pre-COVID-19 days, none of us could imagine a life where our movements need to be limited and businesses having very limited

Data trust

Malaysia’s Temperature Check: Policies For A Better Malaysia, As Voted By Malaysians. [Report]

In early September 2020, Vase.ai teamed up with Undi 18, Architects of Diversity (AOD) and Women's Aid Organisation (WAO) to run a study on Malaysia's current Social and Economic issues. The study

Case Studies

Delivering Happiness With The “Every” Consumer Innovation Platform

The Khind name is no stranger to consumers looking for reliable home appliances. Khind Holdings Berhad was founded in 1961 and has since grown and evolved into a well-known brand throughout the world.

Case Studies

The Impact Of COVID-19 On Behavioural And Lifestyle Changes, Work From Home & Family Planning

The year 2020 changed everyday living for not just Malaysians, but the entire globe. In Malaysia, when the global pandemic hit most actively in March 2020, Malaysians were forced to adhere to tight

Data trust

42% of Malaysian Employees Believe That a Gender Pay Gap Exists in the Majority of Organisations Within Malaysia. [Report]

In late January 2020, Vase.ai teamed up with Digi-X to learn about the Work Life Balance and Gender Pay Gaps in Malaysia.  Here are some valuable insights from our research: 57% say

COVID-19

85% Malaysians Still Cooking at Home Since the RMCO... but…They Have Also Started To Eat Out. [Report]

The COVID-19 pandemic has seen our country through 3 different phases to date. We survived the MCO and CMCO periods and now are in the RMCO phase. As this is also a crucial

Consumer first

Consumer-First - How to Decide Which Question Type to Use?

Choosing the right format of questions is vital to gain impartial and straight forward answers. The proper format for each question will provide you with more impactful and meaningful insights.Every allows you

COVID-19

Brands Come Together To Support Malaysians Through Challenging Times [Report]

Key takeaways from 1,083 Malaysians on support and initiatives by local brands: Brands that were noticed for their initatiives in the earlier stages of the COVID-19 MCO period are largely telecommunication brands.

COVID-19

YouTube Viewers Peak to 92% in Phase 3 of the MCO [Report]

Malaysians have currently experienced 3 phases of MCO. How are they coping? Read on to learn the developments in their current Media Consumption and home activities after experiencing three phases of the MCO.

COVID-19

60% of Malaysians Are Exclusively Shopping Offline in Phase 3 of the MCO. [Report]

Malaysians have currently experienced 3 phases of MCO. How are they coping? Read on to learn how Malaysians are doing, what they are spending on and the items they have deemed as essential

Data trust

58% Malaysians Feel Emotionally Calmer in Phase 3 of the MCO [Report]

Malaysians have currently experienced 3 phases of the MCO. How are they coping? Read on to learn how Malaysians are doing, actions they have taken and how they are feeling emotionally. A significant

COVID19

COVID-19 MCO contributes to an increase in new subscribers for E-Commerce Platforms. [Report]

How are Malaysians spending their time at home? Learn about the content they have been consuming during this MCO period, the media services they have newly subscribed to, and how those with children

COVID-19

77% Malaysians Say It Is a Challenge to Work From Home. [Report]

Since the movement control order (MCO) was issued, many businesses have had to adapt to working from their homes. While some are adapting quicker than others, majority feel it is rather challenging. Read

COVID-19

70% Malaysians Foresee COVID-19 MCO Being Extended Beyond 14th April. [Report]

How happy are Malaysians with the initiatives the government has taken through this global crisis? Read on to learn how they feel about these initiatives and what they think about the governments' mandate

COVID-19

Consumer Purchase Behaviour Changes Amidst COVID-19 [Report]

Since the movement control order was issued, consumers have re-prioritized their purchases. Read on to learn what they are spending on currently and what food items they are stocking up on the most

Every

#COVID19 - How are Malaysians preparing themselves?

COVID-19 has been declared a pandemic, stirring panic and worry, globally. In light of the recent restricted movement announcement, we asked 1,028 nationally representative Malaysians their thoughts on the latest developments.Here's

Case Studies

Nanowhite's Fresh Outlook on SkinCare

A homegrown brand which has progressed multi-nationally, Tohtonku is well-known for more than 15 major brands under its wing, which includes Nanowhite. The company started with just one product in the early 1980s

Reports

5 Ways You Can Create Value in Your Loyalty Programme

As a business, you may often evaluate your return on investments to keep track of your current and potential investments. Consumers today are also adopting the ‘ROI’ culture by choosing to shop with

Reports

Millennial Malaysians Savings Aspiration

Googling about millennials and their financial situation today might leave you with an alarming number of articles with the buzzing keywords of “debt” and “financial trouble”. This isn’t exactly a trend we

Blogs

Vase.ai Challenging Brands with PHD & eatbigfish

With the growing number of businesses that have shifted towards humanising their brands today, we have to acknowledge the efforts that they have placed towards challenging the status quo. The heights in which

Data trust

Malaysia's 2019 Media Consumption Report

OverviewDiscover data and insights on Malaysians current media consumption and learn about the most accessed media outlets and how they feel about the internet and technology.Interesting points to note are: Only 38%

Case Studies

Baskin-Robbins finds Consumer ‘Joy factors’ in the Ice-Cream & Dessert category.

Burt Baskin and Irv Robbins, two brothers-in-law had a dream of innovating an ice-cream store that would be a family gathering spot. Burt and Irv shared a love for good old-fashioned ice-cream and