SURVEY | A survey commissioned by Malaysiakini shows that most Malaysian consumers are willing to participate in rewards and loyalty programmes developed by news outlets.

In total, 87 percent of respondents said they would participate in such a programme organised by a news outlet or an online news portal.

These programmes would be part of a larger effort by news organisations to find ways to increase engagement with readers and create a loyal membership base in an era of shrinking advertising revenue amidst the need for a sustainable digital business model.

by Koh Aun Qi, Malaysiakini, 29 August 2019